Brand Tone

Performance-Oriented & Aspirational, Technical & Precise, Inspiring & Empowering, Direct & Clear, Community-Focused (emerging)

Brand Values

• •Performance
• •Innovation & Technology
• •Accuracy & Reliability
• •Endurance & Durability
• •Athlete-Centric Design
• •Adventure & Exploration

Best Practices

• •Prioritize Performance & Precision: Always highlight how the products help athletes achieve their best through accurate data and advanced features. Use strong verbs and specific metrics.
• •Speak the Athlete's Language: Use terminology familiar to endurance athletes (e.g., "PR," "VO2 Max," "training load," "trail," "ultra") but ensure clarity for a broader audience when necessary. Avoid overly technical jargon without explanation.
• •Inspire, Don't Just Inform: Connect with the user's aspirations. Frame features as benefits that enable them to push boundaries and explore their potential, echoing the "Explore Perfection" ethos.
• •Maintain Clarity and Simplicity: While technical, the language should be direct, clear, and easy to understand, especially for user interfaces and instructional content. Use concise sentences and compelling headlines.
• •Show, Don't Just Tell with Data (and Stories): Back up claims with data (e.g., "38 hours continuous GPS use") and showcase real-world athlete experiences or testimonials where possible to build trust and relatability.

Social Perception

Trusted by Elites, High Value for Money, Reliable for Serious Training, Responsive and Evolving, Focused on Performance over Lifestyle, Growing Contender

Copy Examples

• •Headline: Unleash Your Nordic Peak. Precision GPS. Unrivaled Battery. COROS. Body: Engineered for the demanding terrains and ambitious spirit of Nordic athletes. Track every stride, climb, and stroke with unwavering accuracy. Your ultimate training partner is here.
• •Social Media Post: Sunrise sprints to sunset expeditions. COROS DURA powers your entire journey with its record-breaking battery life and crystal-clear display. What epic Nordic adventure are you planning? #ExplorePerfection #CorosNordic
• •Product Description Snippet (for PACE 3): Featherlight yet formidable. The PACE 3 packs advanced dual-frequency GPS, next-gen optical heart rate monitoring, and comprehensive training analytics into just 29g. Elevate your personal best, from the track to the trail. #TrainSmarterNotHarder
• •Email Subject Line: Your Next PR Starts with COROS EvoLab Insights Body: Dive deeper than ever into your performance data. COROS EvoLab provides personalized training load recommendations, running fitness assessments, and recovery metrics to guide your journey to peak condition. Understand your body, conquer your goals.
• •Website Banner: COROS: Chosen by Champions. Engineered for You. Discover the Nordic Collection.