Brand Tone

Authentic & Passionate, Friendly & Approachable, Craft-Oriented & Informative, Ethical & Conscious, Stylish & Aspirational (in a down-to-earth way)

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality Craftsmanship & Durability
• •Beauty of Reclaimed Materials
• •Customer Satisfaction & Service
• •Handmade & Unique
• •Family Business & Community
• •Creativity & Innovation

Best Practices

• •Always Emphasize "Reclaimed" and "Handmade": These are core to the brand's identity and should be woven into product descriptions, social media posts, and all communications. They signify uniqueness, character, and craftsmanship.
• •Tell the Story of the Wood: Briefly allude to the past life or inherent character of the reclaimed materials. This adds depth and resonates with the value of sustainability and uniqueness.
• •Use Warm, Authentic, and Slightly Evocative Language: Words like "beautiful," " lovingly crafted," "character," "unique," "soulful," and "sustainable" align with the brand's feel. Avoid overly corporate or generic jargon.
• •Highlight the "Why" - Sustainability and Passion: Remind the audience of the environmental benefits and the founders' passion for their work. This builds connection and reinforces brand values.
• •Maintain a Helpful and Responsive Voice in Customer Interactions: Mirror the positive customer service experiences reported in reviews. Be approachable, informative, and genuinely enthusiastic about helping customers find or create their perfect piece.

Social Perception

Highly Positive, Trusted, Ethical & Admirable, Unique & Stylish, Good Value

Copy Examples

• •Headline (Website/Social Media): "Give Your Home a Story. Discover Beautifully Crafted Furniture from Reclaimed Wood."
• •Product Description Snippet (for a dining table): "Gather around a piece that’s as unique as your family. Handcrafted in our London workshop from richly characterful reclaimed timber, this table isn't just built to last, it’s built to tell a tale. Each knot and grain whispers of a past life, now ready to be part of your home’s future. Choose your perfect finish and size for a truly bespoke centrepiece."
• •Instagram Caption (Image of a desk in a home office): "Your workspace, reimagined. 🌿 Create an inspiring corner with our [Product Name] desk, lovingly made from sustainable reclaimed wood. Good for your productivity, great for the planet. What stories will you create here? #RizAndMicaMake #ReclaimedWoodDesk #SustainableHome #HomeOfficeInspo #HandmadeFurniture"
• •About Us Snippet (Website): "From our East London workshop to your home, Riz & Mica Make is a family passion. We believe in the soul of reclaimed wood and the beauty of thoughtful craftsmanship. Every table, shelf, and bench we create is a commitment to sustainable style and lasting quality. Join us in making homes more beautiful, one unique piece at a time."
• •Facebook Ad Copy: "Tired of the same old flat-pack? 🤔 Invest in furniture with character! ✨ At Riz & Mica Make, we handcraft stunning pieces from reclaimed solid wood, each with its own unique charm. Built to last, kind to the earth. Browse our collection and find your forever furniture today! [Link to website]"