Brand Tone

Performance-Oriented, Direct & Informative

Brand Values

• •Quality & Performance
• •Material Consciousness (OEKO-TEX certification)

Best Practices

• •Balance Technical Details with Emotional Benefits: Explain *how* your product features (e.g., breathable fabric) help the athlete *feel* or *achieve* (e.g., stay focused, perform longer).
• •Showcase OEKO-TEX certification prominently to appeal to consumers conscious about fabric safety.
• •Use relevant hashtags like #RivoriKids, #ActiveKids, #FutureChampions to increase visibility and engagement.
• •Highlight the durability and longevity of the products, emphasizing their value for active lifestyles.
• •Incorporate user testimonials or athlete endorsements to build trust and credibility.

Social Perception

A brand that is perceived as providing high-quality, performance-driven athletic wear with a focus on comfort, safety, and durability, particularly for children and active individuals.

Copy Examples

• •Soft breathable microfiber MicrOsense fabric for maximum comfort.
• •Sweat transport system to keep you dry and focused.
• •Elasticized structure for unrestricted movement.
• •OEKO-TEX certified for your peace of mind.
• •#RivoriKids #ActiveKids #FutureChampions