Brand Tone

Earthy & Natural, Artisanal & Handcrafted, Ethical & Conscious, Storytelling & Evocative, Feminine & Ethereal, Passionate & Sincere

Brand Values

• •Sustainability & Environmental Stewardship
• •Ethical Production & Fair Trade
• •Artisanship & Cultural Preservation
• •Quality & Timeless Design
• •Connection to Nature
• •Transparency
• •Community Empowerment
• •Conscious Living

Best Practices

• •Embrace Storytelling: Weave the narrative of "Rimba" (the wild jungle), the brand's origins, the founder's vision, and the stories of the artisans into product descriptions, social media, and "About Us" sections. This reinforces the depth and soul of the brand.
• •Use Evocative, Sensory Language: Describe the feel of the silk, the richness of the plant-derived colors, and the connection to nature. Use words that evoke beauty, calm, and the artisanal process (e.g., "hand-gathered botanicals," "sun-kissed hues," "earth's palette").
• •Maintain Authenticity and Transparency: Speak genuinely about sustainability efforts, challenges, and the impact of purchases. Avoid greenwashing and focus on the tangible actions the brand takes to be ethical and eco-conscious.
• •Highlight the "Why": Consistently communicate the values driving the brand – the commitment to ethical production, cultural preservation, environmental regeneration, and empowering communities. This connects with consumers on a deeper level.
• •Speak with Gentle Confidence: The tone should be knowledgeable and passionate about their craft and values, yet remain gentle, inviting, and respectful, reflecting the mindful, slow-fashion ethos. Avoid overly aggressive sales language; instead, invite customers to join a journey and a community.

Social Perception

Highly Positive, Authentically Ethical, Artistic & Unique, Trusted, Inspirational

Copy Examples

• •Headline: Whispers of the Wild, Woven in Silk. Body: Discover Rimmba, where ancient traditions meet modern elegance. Each garment is a story, hand-dyed with Bali's native botanicals and crafted with intention by our cherished artisans. Wear the art of nature. Call to Action: Explore the Collection.
• •Headline: Beyond Fashion: A Commitment to a Kinder World. Body: At Rimmba, "Rimba" – the wild jungle – is our muse and our promise. We tread lightly, crafting timeless pieces from sustainable materials, nurturing our community, and giving back to the earth. Choose clothing that aligns with your values. Call to Action: Learn Our Story.
• •Headline: Feel the Earth's Embrace: Naturally Dyed, Divinely Soft. Body: Experience the unparalleled luxury of our plant-dyed silks and natural fabrics. Each hue is a gift from the Indonesian landscape, created to make you feel as beautiful and unique as the piece itself. Consciously created, for your conscious life. Call to Action: Shop Botanical Hues.
• •Headline: Slow Fashion, Forever Style. Body: Rimmba garments are designed to be loved for a lifetime. We believe in the enduring beauty of quality craftsmanship and timeless design, an antidote to the fleeting trends of fast fashion. Invest in pieces that tell a story of care and respect. Call to Action: Discover Your Forever Piece.
• •Headline: From Bali's Heart, To Your Wardrobe. Body: More than just clothing, Rimmba is a connection – to the skilled hands that create it, to the vibrant culture of Bali, and to the wild beauty within you. Embrace the spirit of the "Rimba" with every wear. Call to Action: Meet Our Artisans.