Brand Tone

Dual tone: For Digital Marketing Services, it is aspirational, expert, and professional, emphasizing high growth and authority. For Workwear Services, it is reliable, customer-focused, and quality-driven, highlighting tangible benefits like quality garments and excellent service.

Brand Values

• •Expertise and Authority
• •Quality and Reliability
• •Customer-Centricity
• •Value for Money
• •Efficiency

Best Practices

• •Lead with Value, Not Just Features: Always focus the message on the tangible, valuable outcome for the client, whether it's "scaling to 7-figures" or "flawless embroidery."
• •Maintain Gavin's Voice: The personal, professional, and reliable voice of Gavin Riggs is a major asset. Copy should reflect this—be direct, helpful, and confident without being overly corporate or impersonal.
• •Use Testimonials and Reviews Actively: Leverage the strong positive feedback. Integrate quotes and success stories into social media posts, ad copy, and website content to build trust and social proof for both sides of the business.
• •Bridge the Two Business Lines: Create a unified brand message that connects the two services under a single mission, such as "Helping businesses look professional and grow effectively." This will create a more cohesive brand identity and allow for cross-promotion.
• •Be Consistent in Quality Cues: Use words that convey quality and reliability across all communications (e.g., "premium," "professional," "reliable," "expert-led," "proven system"). This reinforces the core brand value of delivering a high-quality product and service.

Social Perception

Overwhelmingly positive, primarily centered on the workwear business. Customers perceive Riggs Media Group Ltd as a highly reliable and professional supplier of quality customized apparel. Gavin Riggs is personally seen as trustworthy, professional, and easy to deal with. The digital marketing aspect leverages the credibility of established media outlets to build its image, though with less defined public perception due to a lack of specific testimonials.

Copy Examples

• •Your Crew's Look, Sorted. Stop chasing down uniform suppliers. Get high-quality, embroidered workwear packages designed for the trade. Fast turnarounds and professional service you can rely on. See our deals.
• •Is your coaching business built to scale? A steady flow of clients isn't luck; it's a system. We build the precise paid advertising and sales funnels that help consultants and coaches scale past 7-figures. It's not magic, it's just expert-led marketing. Ready to build your system?
• •Another sharp-looking crew ready to go! We love seeing our clients' brands come to life on our quality gear. Huge thanks to [Client Tag] for trusting us with their look. #Workwear #TradeLife #BrandBuilding
• •We Build Brands That Work. From professional workwear that makes your team stand out to digital marketing systems that drive growth. Riggs Media Group is your partner in building a powerful presence.
• •Subject: The same quality you trust, now for your online brand. Body: Hi [Name], you've trusted us to get your team looking professional. But does your online presence work as hard as your crew? We also help businesses like yours build client acquisition systems. If you're looking to grow, let's chat.