Brand Tone

luxurious, sophisticated, elegant, and aspirational

Brand Values

• •Excellence and Quality
• •Creativity and Novelty
• •Customer Experience
• •Heritage and Modernity
• •Individuality and Empowerment
• •Social Responsibility (emerging)

Best Practices

• •Emphasize Exclusivity and Craftsmanship: Consistently use words like finest, luxury, bespoke, handcrafted, meticulously, artistry, and couture to reinforce the high-end nature of the brand.
• •Evoke Heritage and Sophistication: Weave in language that speaks to tradition, elegance, regality, and timeless style, particularly when referencing Eastern wear or classic tailoring.
• •Highlight a Visionary and Creative Spirit: Use terms that convey innovation, unique design, utter novelty, and a forward-thinking approach to fashion.
• •Speak to Aspiration and Empowerment: Craft messages that resonate with confidence, individuality, making a statement, and the transformative power of exceptional attire.
• •Maintain a Refined and Eloquent Voice: Ensure all copy is well-written, grammatically impeccable, and uses sophisticated vocabulary that aligns with a luxury audience. Avoid overly casual slang or colloquialisms.

Social Perception

high-end, luxury designer label in Pakistan, known for its quality craftsmanship and for dressing prominent figures

Copy Examples

• •Headline: Rici Melion: Where Legacy Meets Avant-Garde. Body: Experience the pinnacle of Pakistani luxury. Our bespoke and ready-to-wear collections are meticulously crafted to define your unique elegance. Discover the artistry, embrace the distinction.
• •Headline: The Art of Suiting, Redefined. Body: At Rici Melion, a suit is more than attire; it's a statement. Luxuriously crafted Italian fabrics, canvas construction, and a realm of sartorial details await. Design your look, own your presence.
• •Headline: Unveil Your Inner Nawab. Embrace Your Inner Begum. Body: Rici Melion East channels the grandeur of a bygone era, reimagined for today's connoisseur. Indulge in traditional craftsmanship infused with contemporary elegance.
• •Headline: Beyond Fashion. Beyond Expectation. This is Rici Melion. Body: From the initial sketch to the final stitch, every Rici Melion piece is an ode to perfection. We don't just create clothing; we craft legacies.
• •Headline: Casa Di Rici: Your Journey into Unparalleled Luxury Begins Here. Body: Step into a world where design, artistry, and personal service converge. The Rici Melion flagship experience is more than shopping – it's an immersion into the heart of bespoke elegance.