Brand Tone

Enthusiastic, Passionate, Quality-Conscious, Trustworthy, Modern, Vibrant, Approachable, Customer-Focused, Direct, Clear

Brand Values

• •Quality & Craftsmanship
• •Pleasure & Enjoyment
• •Simplicity & Purity
• •Customer Satisfaction & Support
• •French Identity

Best Practices

• •Emphasize French Origin & Quality: Consistently weave in "Made in France," "French craftsmanship," or "premium French aromas" to reinforce this core value and differentiator.
• •Focus on Sensory Experience & Flavor: Use vivid, descriptive language that appeals to taste and smell when describing products (e.g., "bursting with," "vibrant symphony," "intensely fruity," "refreshingly smooth").
• •Maintain an Upbeat & Positive Voice: Use enthusiastic and positive language. Emojis can be used judiciously on social media to enhance this, reflecting the "pleasure" aspect of the brand.
• •Be Clear & Direct, Especially Regarding Benefits: Clearly state key benefits like "nicotine-free," "natural aromas" (if applicable across all products), and practical advantages like "free shipping" or "loyalty rewards."
• •Engage and Be Approachable: Encourage interaction on social media with questions. Ensure website copy, especially in FAQs and contact sections, is helpful, friendly, and reinforces a commitment to customer support.

Social Perception

Provider of high-quality, flavorful, French-made e-liquids, particularly appealing to those who enjoy fruity and fresh vaping experiences without nicotine. Building a direct relationship with its customers through its website and Instagram.

Copy Examples

• •Instagram Post (New Flavor Launch): 🍓✨ Taste the burst of summer! Our NEW Strawberry Bliss e-liquid is here to electrify your senses. Crafted with the finest French aromas for a vape that’s pure pleasure, zero nicotine. Who’s ready for a flavor escape? #Ribaloche #FrenchVape #StrawberryBliss #NicotineFree #NewFlavor
• •Website Banner: Ribaloche: Authentic French E-Liquids. Intense Flavors, Zero Compromises. Discover Your Perfect Vape Today & Enjoy Free Delivery on orders over 25€!
• •Email to Subscribers: Bonjour [Customer Name], ready to elevate your vape? Explore our curated collection of premium, French-made e-liquids. From tangy citrus to lush berries, find your signature taste – all nicotine-free and full of character. P.S. Your loyalty points are waiting!
• •Product Description Snippet (e.g., for "Baies des Bois"): Immerse yourself in the heart of the forest with our Baies des Bois e-liquid. A vibrant symphony of wild berries, expertly blended in France for an intensely fruity and refreshingly smooth vape. Pure delight, authentically Ribaloche.
• •Facebook/Instagram Ad: Tired of the same old vape? 🤔 Experience the Ribaloche difference! 🇫🇷 Premium French e-liquids bursting with fresh, natural flavors. Nicotine-free, all pleasure. ✨ Click to explore our vibrant collection and get 10% off your first order!