Brand Tone

Trendy, Confident, and Community-Oriented

Brand Values

• •Style and Comfort
• •Quality and Accessibility
• •Creativity and Breaking Boundaries
• •Community and Collaboration
• •Everyday Essential

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., Trendy, Confident, Community-Oriented), personality traits (e.g., Bold, Creative, Approachable), core vocabulary (words to use and avoid), and a mission statement for communication. This ensures everyone writing for the brand is aligned.
• •Speak to Your Audience: Understand who the Rexagon customer is. Use language, references, and a style that resonates with a fashion-conscious individual looking for trendy, comfortable, and expressive streetwear and lifestyle essentials.
• •Emphasize Benefits and Lifestyle: Don't just list product features; highlight how Rexagon apparel makes the customer feel (e.g., confident, stylish, comfortable) and how it fits into their lifestyle (e.g., "perfect for everyday wear," "elevate your lifestyle").
• •Maintain Consistency Across All Channels: Whether it's the website, social media posts, email newsletters, or ad copy, the tone should feel cohesive and recognizably "Rexagon." This builds brand trust and recognition.
• •Be Authentic and Engaging: Let the brand's passion for creativity, community, and style shine through. Encourage interaction, use relevant hashtags, and tell stories (e.g., about collaborations, design inspiration) to connect with the audience on a deeper level.

Social Perception

Rexagon is perceived as a Malaysian lifestyle and streetwear brand that is gaining recognition. Customers likely see it as a source for trendy, comfortable, and relatively accessible modern apparel. Collaborations with known entities likely enhance its credibility and appeal to specific interest groups. The brand's messaging aims to make wearers feel stylish, comfortable, and part of a creative community.

Copy Examples

• •Headline: Rexagon: Beyond the Box. Your Style, Unleashed. Body: Inspired by the limitless sides of a hexagon, we craft essentials that don’t just fit your life – they express it. Style, comfort, and your daily statement. #Rexagon #StreetwearEssentials
• •Headline: Elevate Your Everyday. Body: Life’s too short for boring clothes. Rexagon brings you contemporary gear that’s effortlessly cool and always ready for what’s next. Discover the collection. #RexagonLifestyle #ModernComfort
• •Headline: More Than Apparel. It's a Connection. Body: From our latest collabs to your everyday adventures, Rexagon is about building a community that inspires. Wear the vibe. Share the vision. #RexagonCommunity #TogetherAsOne
• •Headline: Built for Style. Designed for You. Body: We obsess over the details – premium materials, lasting comfort, and designs that stand out. Because your essentials should be anything but basic. Experience Rexagon. #QualityStreetwear #RexagonStyle
• •Headline: Collab Drop! Rexagon x [Collaborator Name] Body: Two forces, one vision. Get ready for an exclusive collection that blends [Rexagon's core strength, e.g., street style] with [Collaborator's unique aspect]. Limited pieces available now. Don’t miss out! #RexagonCollab #[Collaborator]