Brand Tone

Aspirational yet Accessible, Descriptive and Evocative, Confident, Direct and Promotional

Brand Values

• •Accessibility of Luxury
• •Quality
• •Customer Experience
• •Sensory Experience/Art of Fragrance
• •Value for Money

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, accessible, descriptive, confident), key messaging points, 'do's and don'ts' for language, and target audience. Share this with anyone creating content.
• •Use 'Inspired By' Language Carefully and Consistently: If the strategy is to offer alternatives to designer scents, be clear and consistent in how this is communicated. Focus on the quality and unique take of your own blend while acknowledging the inspiration respectfully and legally. The current site uses phrases like 'a luxe alternative to YSL Mon Paris,' which is a good example.
• •Emphasize Sensory Details and Storytelling: Instead of just listing notes, describe the experience, the feeling, or the occasion the fragrance evokes. Use vivid adjectives and evocative language that aligns with the 'art of fragrance' value.
• •Maintain a Balance Between Aspiration and Accessibility: While using luxurious and sophisticated language, always bring it back to the value proposition – high-quality scents at an affordable price point. Avoid jargon that might alienate less-experienced fragrance buyers.
• •Consistent Visual and Textual Presentation: Ensure that the tone of the copy is reflected in the visual elements used on the website and social media. A mismatch can dilute the brand message. The current Instagram efforts show a good attempt at this.

Social Perception

Market itself as a provider of 'dupes' or 'inspired by' fragrances, which has its own segment of the market – consumers actively seeking affordable alternatives to expensive perfumes. This audience may perceive the brand as a viable option if the quality and scent profile meet their expectations for the price.

Copy Examples

• •Headline: Experience Timeless Elegance. Unforgettable Scents, Unexpectedly Priced. Body: Why reserve luxury for special occasions? At Revolve Fragrances, we believe exquisite scents should be part of your everyday. Discover our collection of masterfully crafted perfumes, inspired by the world's most iconic aromas, and envelop yourself in sophistication, without the premium price tag.
• •Instagram Caption (with a captivating product image): Lost in a dream of Parisian nights? ✨ Our 'Midnight Bloom' captures that intoxicating blend of jasmine, rich amber, and a whisper of spice. Inspired by renowned elegance, designed for your signature moments. Dare to revolve your senses? #RevolveFragrances #InspiredByLuxury #ScentOfTheDay #AffordableLuxury
• •Product Description Snippet (for a men's fragrance): Command the room with 'Valour Knight.' A bold fusion of zesty bergamot, rugged cedarwood, and a warm, lingering trail of tonka bean. This is more than a fragrance; it’s an armor of confidence, inspired by legends, crafted for the modern man who defines his own success.
• •Email Subject Line: Don't Just Dream of Luxury, Wear It. ✨ Email Body Preview: Elevate your fragrance wardrobe with scents that speak volumes. Revolve Fragrances offers the essence of high-end perfumery, made accessible. Discover your new obsession today and enjoy 15% off your first journey with us.
• •Facebook Ad Copy: Tired of admiring from afar? Revolve Fragrances brings the world of opulent scents to you. Our expertly blended perfumes, inspired by your favorite designer fragrances, offer lasting impressions and incredible value. Smell like a million, spend like a genius. Shop Now!