Brand Tone

Problem-solving and Reassuring, Modern and Tech-Savvy, Convenience-Oriented, Friendly and Approachable, Benefit-driven

Brand Values

• •Simplicity/Convenience
• •Quality & Durability
• •Innovation & Technology
• •Hygiene & Cleanliness
• •Customer Satisfaction
• •Animal Welfare

Best Practices

• •Focus on benefits for both cat and owner (cleanliness, free time).
• •Use clear, concise language that is easy to understand.
• •Emphasize convenience and time-saving aspects.
• •Offer guarantees like the 50-day trial to build trust.
• •Maintain a consistent tone across all copywriting to build brand recognition and trust.

Social Perception

Positive, Innovative, Problem Solver, Good Value, Responsive Customer Service

Copy Examples

• •Imagine a home that always smells fresh, and a litter box that takes care of itself for up to 14 days!
• •Try Revo-loo risk-free for 50 days!
• •With its innovative self-cleaning mechanism and intelligent app, you'll spend less time cleaning and more time enjoying your furry companion.
• •You'll enjoy an odor-free home thanks to our advanced filters.
• •Wij helpen je graag! (We're happy to help!)