Brand Tone

Technical & Precise, Confident & Assured

Brand Values

• •Quality Craftsmanship
• •Innovation & Technology
• •Durability & Performance
• •Authenticity & Transparency

Best Practices

• •Emphasize "Made in Germany" and Craftsmanship: Consistently highlight the German origin and the handcrafted nature of the products to reinforce quality and precision.
• •Employ terminology that reflects the high-tech nature of carbon fiber and the premium positioning of the brand (e.g., "high-performance fibers," "innovative product design," "precision-crafted").
• •Translate technical features into tangible user benefits (e.g., "ultra-thin without sacrificing protection," "a touch unlike any other").
• •Be Confident but Not Arrogant: Communicate the superiority of the products and materials with conviction, backed by facts about the production process and material science, while remaining customer-focused.
• •Maintain a customer-centric approach by highlighting how the brand's values and craftsmanship translate into tangible benefits for the user.

Social Perception

Positive, Valued for Material Authenticity

Copy Examples

• •Elevate your device.
• •#CarbonCase #MadeInGermany #TechLuxury
• •No compromises, just pure performance.
• •Discover the ultimate fusion of design and durability.
• •Every piece, handcrafted with passion, for those who demand the best.