Brand Tone

Nostalgic, Enthusiastic, Community-Focused, Trustworthy, Transparent, Passionate, Friendly and Approachable

Brand Values

• •Preservation of Gaming History
• •Quality and Reliability
• •Customer Satisfaction
• •Passion for Gaming
• •Community Building

Best Practices

• •Embrace Nostalgia: Use language that evokes fond memories and the feeling of classic gaming eras. Words like "relive," "classic," "golden age," "throwback," and references to specific gaming experiences will resonate.
• •Speak Gamer to Gamer: Use terminology and references that true retro gaming fans will understand and appreciate. Maintain an enthusiastic and passionate voice, as if talking to a fellow enthusiast.
• •Be Transparent and Honest: When describing products, especially used ones, be upfront about their condition. This builds trust and aligns with the value of reliability.
• •Foster Community: Encourage interaction, ask questions, and use inclusive language ("we," "us," "fellow gamers"). Make customers feel like part of a shared passion.
• •Highlight Value Beyond Product: Emphasize the experience – the joy of rediscovery, the thrill of collection, and the preservation of gaming heritage – not just the item itself.

Social Perception

Positive, Specialized Niche Authority, Trustworthy

Copy Examples

• •Headline: Dust Off Your Joypad! Your Next Retro Adventure Awaits. Body: Remember that feeling? The click of a cartridge, the glow of the CRT... We bring those golden gaming memories back to life. Explore our curated collection of tested classics at Retro Empire. What will you play today? #RetroGaming #NostalgiaTrip
• •Headline: That Rare Gem You've Been Hunting? We Might Just Have It. Body: At Retro Empire, we're as passionate about tracking down those elusive titles as you are. From iconic consoles to hard-to-find cartridges, every piece is tested and ready for its new home. Dive into our collection – your holy grail could be a click away! #RetroCollectibles #GamingTreasure
• •Headline: Power Up Your Past! Trade-In & Upgrade Your Collection. Body: Got some beloved classics gathering dust? Give them a new lease on life! Retro Empire offers fair prices for your old video games and consoles. Turn your past treasures into your next obsession. Contact us for a quick and easy quote! #RetroTradeIn #LevelUpYourCollection
• •Headline: Join the Retro Revolution! Quality Games, Speedy Delivery. Body: We get it – when nostalgia calls, you answer! That’s why Retro Empire is dedicated to providing quality-checked retro games and consoles with fast shipping across Europe. Your journey back to the classics starts here. #RetroEmpire #ClassicGaming
• •Headline: Not Just Pixels, It's a Piece of History. Body: Every console, every cartridge tells a story. At Retro Empire, we lovingly source and test these timeless pieces so you can relive the magic or discover it for the first time. What chapter of gaming history will you explore? #VideoGameHistory #RetroCommunity