Brand Tone

Nostalgic & Evocative, Youthful & Trendy

Brand Values

• •Nostalgia & Memory Preservation
• •Simplicity & Ease of Use
• •Quality & Exclusivity
• •Customer Satisfaction

Best Practices

• •Use evocative language that connects to the feeling of nostalgia and simpler times.
• •Incorporate visual language, describing scenes and moments as if seen through a retro lens.
• •Maintain a youthful, energetic tone, appealing to a younger, social media-oriented audience.
• •Highlight the ease of use and accessibility of the products, emphasizing user-friendly features.
• •Ensure all messaging underscores the brand's commitment to quality, customer support, and creating unique, exclusive products.

Social Perception

A popular and reputable brand that provides high-quality, user-friendly retro cameras, fostering a community of passionate customers who value nostalgic aesthetics and unique visual expression.

Copy Examples

• •Some memories deserve more than an ordinary photo.
• •From the present to the past in one click.
• •Transform your feed into something unique.
• •Capture moments with the eternal vibe of the 90s-2000s.
• •Authentic photos with retro charm.