Tono de Marca

Caring and Empathetic, Expert-Informed and Trustworthy, Solution-Oriented and Reassuring, Direct and Benefit-Driven

Valores de Marca

• •Quality and Functionality
• •Innovation
• •Trust
• •Accessibility
• •Self-Care

Mejores Prácticas

• •Emphasize "Your Well-being": Consistently frame product benefits around the customer's personal well-being, relaxation, and improved quality of life.
• •Highlight Expert Involvement & Quality: Regularly mention that products are expert-inspired or developed with specialists, and underscore the commitment to quality and functionality to build trust.
• •Be Solution-Oriented: Clearly identify the problems your products solve (e.g., knee pain, neck tension, stress) and present the products as effective, easy-to-use solutions.
• •Maintain a Reassuring Tone: Use language that instills confidence, such as mentioning guarantees, hassle-free returns, and customer support.
• •Adapt for the Platform, but Keep Core Values: While the tone on TikTok might be more direct and use colloquial language/hashtags, the underlying message of relief, well-being, and quality should still resonate.

Percepción Social

Problem Solvers, Focused on Home Comfort, Provider of solutions for common physical ailments like knee and neck pain, and general stress

Ejemplos de Copy

• •Unlock Daily Relief: Targeted Massage, Just 10 Minutes a Day.
• •Our Intelligent Knee Massager and MassagerPro use a powerful combination of heat, red light, and targeted massage to alleviate discomfort and improve mobility.
• •That's why every Retreatmint massager is crafted with the highest quality materials and backed by experts.
• •Enjoy peace of mind with our 2-year warranty and 30-day satisfaction guarantee.
• •Your Personal Oasis of Calm Awaits.