Brand Tone

Caring and Empathetic, Expert-Informed and Trustworthy, Solution-Oriented and Reassuring, Direct and Benefit-Driven

Brand Values

• •Quality and Functionality
• •Innovation
• •Trust
• •Accessibility
• •Self-Care

Best Practices

• •Emphasize "Your Well-being": Consistently frame product benefits around the customer's personal well-being, relaxation, and improved quality of life.
• •Highlight Expert Involvement & Quality: Regularly mention that products are expert-inspired or developed with specialists, and underscore the commitment to quality and functionality to build trust.
• •Be Solution-Oriented: Clearly identify the problems your products solve (e.g., knee pain, neck tension, stress) and present the products as effective, easy-to-use solutions.
• •Maintain a Reassuring Tone: Use language that instills confidence, such as mentioning guarantees, hassle-free returns, and customer support.
• •Adapt for the Platform, but Keep Core Values: While the tone on TikTok might be more direct and use colloquial language/hashtags, the underlying message of relief, well-being, and quality should still resonate.

Social Perception

Problem Solvers, Focused on Home Comfort, Provider of solutions for common physical ailments like knee and neck pain, and general stress

Copy Examples

• •Unlock Daily Relief: Targeted Massage, Just 10 Minutes a Day.
• •Our Intelligent Knee Massager and MassagerPro use a powerful combination of heat, red light, and targeted massage to alleviate discomfort and improve mobility.
• •That's why every Retreatmint massager is crafted with the highest quality materials and backed by experts.
• •Enjoy peace of mind with our 2-year warranty and 30-day satisfaction guarantee.
• •Your Personal Oasis of Calm Awaits.