Brand Tone

Professional, Passionate, and Trustworthy

Brand Values

• •Preservation of Heritage: A strong commitment to preserving the beauty and stories of art for future generations.
• •Ethical Practices: Adherence to international conservation ethics in all restoration work.
• •Meticulous Craftsmanship: Dedication to precise, high-quality restoration and attention to detail.
• •Client Trust and Communication: Building long-term relationships with clients through quality service and open communication.
• •Passion for Art: A genuine love for art and its historical significance, as expressed by Deniz Borak.

Best Practices

• •Emphasize Expertise and Ethics: Consistently use language that reflects deep knowledge, skill, and adherence to conservation principles (e.g., "meticulous," "precise," "ethically sound," "conservation ethics").
• •Tell the Story: Frame the services not just as technical repairs, but as acts of preserving history, beauty, and the artist's intent. Use evocative language that speaks to the "soul" or "story" of the artwork.
• •Maintain a Professional and Respectful Voice: Address clients and the public with a tone that conveys trustworthiness, respect for their valuable items, and a serious approach to the craft.
• •Showcase Passion: Allow Deniz Borak's genuine passion for art to shine through, especially in narratives or "about us" sections, to build a personal connection.
• •Be Consistent Across Platforms: Ensure the tone used on the main website, social media, Etsy, and any client communication is aligned, whether it's detailing a scientific process or sharing the romantic history of a piece.

Social Perception

Clients: Perceive Retouch Fine Art as highly skilled, reliable, and passionate about their work. Testimonials praise the quality of restoration, the detailed reporting, and the respectful handling of valuable artworks. Customers appear to trust Deniz Borak with their valuable pieces. General Public: For those encountering the brand, the perception is likely that of a specialized, high-end service focused on the delicate and skilled work of art restoration. The use of terms like "exquisite," "meticulous," and "international conservation ethics" positions the brand as a serious and professional entity. The Etsy shop adds a layer of personal connection and curated taste.

Copy Examples

• •Headline: "Breathing Life Back into Masterpieces. Trust Retouch Fine Art with Your Legacy." Body: "Every artwork tells a story. At Retouch Fine Art, we are dedicated to meticulously preserving those narratives. With a profound respect for international conservation ethics and a passion for art's enduring beauty, Deniz Borak and our team offer unparalleled restoration services for your treasured paintings and heirlooms. Let us help your art continue its journey through time."
• •Social Media Post (Instagram - with a before/after image): "Witness the transformation. This [Type of Artwork, e.g., 19th-century oil painting] arrived in our studio bearing the marks of time. Swipe to see how our meticulous, ethically-driven restoration process has unveiled its original splendor. At Retouch Fine Art, we don't just restore art; we revive its soul. #ArtRestoration #FineArtConservation #HeritagePreservation #ArtLovers #RetouchFineArt"
• •Website Service Page Snippet (for Frame Restoration): "A masterpiece deserves a fitting embrace. Our frame restoration services go beyond simple repair. We meticulously research, regild, retouch, and replicate, ensuring your artwork's frame is not just restored but perfectly complements the soul of the piece. Because at Retouch Fine Art, every detail matters in preserving artistic integrity."
• •Etsy Shop Announcement Style: "From Europe's storied ateliers to your cherished collection. Retouch Fine Art curates more than just antique artworks; we offer gateways to history. Each piece is chosen with a connoisseur's eye and restored with a historian's reverence by Deniz Borak. Discover a legacy to enrich your home and heart. [Link to Etsy Shop]"
• •Email Newsletter Introduction: "Dear [Client Name], At Retouch Fine Art, we believe that art is a conversation across generations. This month, we delve into [briefly mention a recent project or an aspect of art conservation], sharing insights into the delicate dance of preservation. We are honored to be the custodians of your art's story. Read on to discover more about our passion and precision."