Brand Tone

Trustworthy, Practical, and Eco-Conscious

Brand Values

• •Sustainability
• •Affordability
• •Quality & Reliability
• •Customer-Centricity

Best Practices

• •Lead with Value, Follow with Values: Always start by highlighting the practical benefit to the customer (e.g., cost savings, premium features), then connect it to the brand's core value of sustainability.
• •Be Transparent and Build Trust: Given the negative feedback on billing, use clear and straightforward language in all terms of service, trial offers, and checkout processes. Use copy to proactively address potential customer concerns about refurbished products (e.g., "Worry-Free Warranty," "Secure Data-Wipe Guaranteed").
• •Educate, Don't Just Sell: Continue creating blog and social media content that informs the audience about the benefits of the circular economy, how refurbishing works, and how to make sustainable tech choices. This reinforces the brand\
• •s authority and commitment to its eco-conscious mission.
• •Emphasize "Certified" and "Warranty": Consistently use words that convey quality and security, such as "certified," "professionally restored," "guaranteed," and "warranty-backed," to build consumer confidence in every piece of copy.
• •Maintain a Consistent Voice Across All Channels: Ensure that the trustworthy, practical, and eco-conscious tone is applied everywhere, from the website's FAQ page to casual replies on social media, creating a unified and reliable brand personality.

Social Perception

The public perception of www.retake.ae is somewhat divided. Positive perception highlights efficiency, product quality, and environmental impact. Negative perception includes issues with billing practices and unexpected charges, which creates a disconnect between the brand's promise of trustworthiness and some user experiences.

Copy Examples

• •Get the Pro experience without the Pro price tag. Our Grade-A refurbished iPhone 14 Pro devices are meticulously tested, fully certified, and ready to perform. Make a smart choice for your wallet and the planet. #RetakeUAE #Refurbished #SustainableTech #Dubai
• •New Drop: MacBooks That Don't Cost the Earth.
• •Powerful Tech. Smaller Footprint. Certified Refurbished Electronics.
• •Tired of your old laptop collecting dust? Don't let it become e-waste. With Retake, you can sell, donate, or recycle your old devices responsibly. Join us in building a circular economy. Learn more about our recycling program today!
• •Every device in our collection undergoes a 40-point inspection to ensure it meets our highest standards. This refurbished Samsung Galaxy comes with a 12-month warranty and the performance you expect, for a price you won't. It 's not just like new—it 's as good as new.