Brand Tone

Expert & Knowledgeable, Trustworthy & Reliable, Personalized & Caring, Transformative & Innovative, Approachable & Helpful, Slightly Formal but Warm

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Customer Satisfaction
• •Sustainability & Repurposing
• •Preservation of Sentimental Value
• •Innovation within Tradition
• •Personalized Service

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's long history (since 1919, fourth generation) and specialized knowledge in fur care and restyling to build trust and authority.
• •Focus on Transformation and Possibility: Use evocative language that highlights the creative potential of restyling—turning something old and perhaps unworn into something new, beautiful, and functional.
• •Highlight Sentimental Value and Personalization: Acknowledge the emotional connection many clients have with their furs. Stress the personalized approach and the ability to create unique items that honor memories.
• •Maintain a Professional yet Warm and Approachable Voice: While showcasing expertise, ensure the language is welcoming, understanding, and makes clients feel comfortable entrusting their valuable garments. Avoid overly technical jargon where simpler, more emotive terms will suffice.
• •Subtly Underline Sustainability: Frame restyling as a smart, conscious choice that extends the life of valuable materials, aligning with growing consumer interest in sustainable practices without being preachy.

Social Perception

Positive for Craftsmanship and Sentimentality, Appreciation for Sustainability, Niche Service, Trust and Expertise, Potential Ethical Division

Copy Examples

• •Headline: Your Legacy, Reimagined. Body: Don't let precious memories gather dust. At Restyle Your Fur, we honor the heritage of your cherished furs, transforming them into contemporary treasures you'll adore for years to come. From vintage coats to beloved stoles, discover the artistry of expert fur restyling.
• •Headline: More Than a Makeover. A Masterpiece. Body: Since 1919, our family has perfected the art of fur transformation. Trust our fourth-generation expertise to breathe new life into your existing fur garments. Whether it's a modern silhouette, a cozy vest, or a unique keepsake, we craft quality that speaks for itself.
• •Headline: Love Your Fur Again. And Again. Body: Trends change, but the luxurious appeal of fur endures. Our restyling service reimagines your outdated or inherited furs into versatile, stylish pieces perfectly suited to your modern lifestyle. Let's create something beautiful, together.
• •Headline: The Sustainable Choice for Timeless Elegance. Body: Give your fur a second story. Restyling is not just about fashion; it's a commitment to sustainability. We transform what you already own into something new and exciting, preserving its value and reducing waste. Experience the beauty of repurposed luxury.
• •Headline: From Heirloom to Everyday Exquisite. Body: That fur coat in your closet holds more than just warmth—it holds memories. Our skilled artisans specialize in transforming these sentimental pieces into stunning jackets, chic accessories, or even cuddly teddy bears, ready for a new generation of enjoyment.