Brand Tone

Sarcastic, Witty, Irreverent, Bold, Humorous, Direct, Unapologetic, Relatable (to a specific group)

Brand Values

• •Authenticity/Self-Expression: Encouraging people to express their true, perhaps less "socially acceptable," thoughts and feelings.
• •Humor as a Coping Mechanism: Using sarcasm and wit to navigate life's frustrations.
• •Individuality/Non-Conformity: Positioned against "inspirational quotes and pastel aesthetics," celebrating those who don't fit the mainstream mold.
• •Boldness/Fearlessness: Not being afraid to be outspoken or provocative.
• •Quality (implied for products): A focus on product quality despite the humorous nature.

Best Practices

• •Embrace the Edge, Consistently: Don't dilute the sarcasm or boldness. From product names to customer service emails, the snarky, unapologetic voice should be unmistakable.
• •Know Your Audience (and Their Limits): While edgy, understand where the line is for your target demographic. The goal is humor, not genuine offense *to them*. The "WE are NOT WOKE!!!" stance is a clear identifier of who they are and aren't trying to please.
• •Inject Humor Everywhere: Product descriptions, FAQ pages, order confirmations, and even error messages can be opportunities to reinforce the brand's witty personality. The newsletter sign-up promises "snarky stuff via email and text."
• •Use Relatable Scenarios: Ground the sarcasm in everyday frustrations, observations, or common "snarky human" traits (e.g., introversion, caffeine dependence, workplace annoyances) to enhance connection.
• •Visual Consistency: Ensure website imagery, social media graphics, and product photography align with the bold, somewhat irreverent tone. This complements the written copy.

Social Perception

Niche Appeal: Edgy and humorous. Potentially Offensive: Due to profanity and "anti-woke" stance. New & Growing: Social perception is still forming. For Gifting: Unique and funny presents for like-minded friends.

Copy Examples

• •Product Ad (New T-Shirt): Warning: May spontaneously start speaking fluent sarcasm. Our new 'Unfiltered Thoughts' tee – because your brain-to-mouth filter is overrated anyway. Wear it like you mean it.
• •Email Subject Line: Your Boss Called. They Said You Need More Snark (And This Mug).
• •Social Media Post (TikTok/Instagram): Officially accepting applications for people who understand our level of ' Resting Bitch Face.' Tag your fellow RBF champion. P.S. Our RBF collection just dropped.
• •Website Banner: Life's too short for fake smiles and bland coffee. Get your daily dose of reality here. Shop Snarky Humans.
• •Product Description (Candle): Introducing the 'I Survived Another Meeting That Could Have Been An Email' candle. Infused with the scent of barely-there patience and the faint aroma of 'is it 5 o'clock yet?' Light it up and let the snark burn bright.