Brand Tone

Creative, Visually-Driven, and Appreciative.

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Aesthetic Beauty & Elegance
• •Creativity & Artistry
• •Customer Satisfaction (implied)

Best Practices

• •Focus on Visual Language: Since the products are highly visual, use descriptive adjectives that evoke the colors, textures, shimmer, and translucency of resin. Words like "mesmerizing," "vibrant," "shimmering," "glossy," "ethereal," "captivating" fit the artistic and appreciative tone.
• •Emphasize "Handmade" and "Unique": Consistently weave these core values into product descriptions, social media posts, and any brand storytelling. This reinforces the artisan nature of the brand.
• •Maintain an Appreciative & Positive Voice: Speak about the products and the art form with genuine enthusiasm and admiration. This passion will resonate with customers who appreciate art and craftsmanship. Avoid overly technical jargon unless explaining a specific benefit.
• •Keep it Relatively Concise and Direct: While descriptive, ensure the copy is easy to read and gets to the point, especially for social media. Highlight the key features and appeal quickly. Calls to action should be clear.
• •Develop a Brand Lexicon: Create a list of go-to words and phrases that align with the ResinVibe aesthetic (e.g., "vibrant hues," "liquid art," "functional beauty," "one-of-a-kind," "hand-poured"). Conversely, also list words or tones to avoid (e.g., overly casual slang, overly corporate speak, generic descriptions). Regularly review copy against this lexicon.

Social Perception

Positive (among engaged followers): Comments on Instagram are generally complimentary, focusing on the beauty, colors, and desirability of the products ("So pretty!", "Love these!"). Niche Appeal: The brand appeals to individuals interested in handcrafted items, unique home décor, resin art specifically, and artistic gifts. Seen as an Artisan Brand: Customers likely perceive ResinVibe as a small business or individual artisan creating unique pieces rather than a large corporation. Visually Striking: The strongest perception is tied to the visual attractiveness of the products. The "vibe" is definitely linked to the aesthetic appeal. Limited Broad Awareness: Due to its current online footprint, the broader public perception is likely minimal. Its reputation is being built within its niche customer base and social media following.

Copy Examples

• •✨ Fresh from the studio! ✨ Dive into the mesmerizing swirls of our latest handcrafted resin coaster set. Each piece is a unique pour, designed to bring a vibrant splash of art to your coffee table. DM to make them yours! #ResinVibe #HandmadeArt #HomeDecor #UniqueCoasters #ResinCraft
• •Elevate your space with our stunning Azure Dreams resin tray. Hand-poured with deep blues and shimmering gold accents, this one-of-a-kind piece is perfect for serving in style or as a captivating centerpiece. Dimensions: 12" x 8". Materials: High-quality epoxy resin, cosmetic-grade pigments, gold leaf.
• •Hello art lovers! We've just added a new collection of unique resin jewelry to ResinVibe – think delicate pendants and statement earrings, each with its own distinct personality. Discover pieces as individual as you are. Shop now and find your vibe! [Link to Shop]
• •Searching for a gift that truly stands out? 🎁 Our handmade resin art pieces are crafted with passion, ensuring no two are exactly alike. From elegant coasters to dazzling keychains, give the gift of unique artistry. Explore ResinVibe today! #UniqueGifts #HandmadeWithLove #ResinArtistry #ShopSmall #ResinVibe
• •Peel and reveal! 😍 There's nothing quite like seeing a new creation come to life. This beauty will be available on the website soon! What do you think of these colors? #ResinProcess #WorkInProgress #HandmadeMagic #ResinVibeArt #Satisfying