Brand Tone

Artisanal & Passionate, Purpose-Driven & Ethical, Story-Oriented & Evocative, Authentic & Transparent, Slightly Edgy & Confident

Brand Values

• •Nature-Inspired Creativity
• •Ethical Craftsmanship & Quality
• •Sustainability & Giving Back
• •Connection & Community
• •Authenticity & Storytelling

Best Practices

• •Embrace Storytelling: Every piece has an inspiration and a purpose. Weave these narratives into product descriptions, social media, and blog content. Don't just describe the table; describe the feeling or the piece of nature it embodies.
• •Highlight the "Why": Continuously reinforce the values: sustainability, ethical U.S. craftsmanship, giving back, and the celebration of nature. Make these more than just bullet points; integrate them into the benefits and the emotional connection of owning a Resin Society piece.
• •Use Evocative & Sensory Language: Appeal to the senses. Describe the "glossy, unpredictable" nature of resin, the "flawless craftsmanship," the "calm of a starlit horizon." Help the audience feel the texture, see the depth, and understand the artistry.
• •Maintain Authenticity & Transparency: Be open about being a collective of artists and the mission-driven approach. Don't shy away from explaining the value and cost behind the intensive, handcrafted process. This builds trust and resonates with conscious consumers.
• •Speak to Your Distinct Audiences: While maintaining a core voice, tailor the emphasis for different groups. For artists, highlight collaboration and creative freedom. For designers, focus on exclusivity, reliability, and statement pieces. For end-consumers, emphasize the beauty, story, and ethical impact.

Social Perception

High-Quality & Artistic, Purposeful & Appreciated, Luxury/Premium, Emerging & Passionate, Engaged with Design Community

Copy Examples

• •More than a table. It's a piece of the wild, tamed for your space. Each curve of sustainably sourced U.S. hardwood and every swirl of eco-friendly resin tells a story of nature's artistry. And with 1% of profits returning to protect those very landscapes, it’s beauty with a purpose. Discover the [Collection Name] table. #ResinSociety #HandmadeHome #SustainableDesign #NatureInspired #EpoxyResinArt
• •Beyond the Blueprint: Why Our Epoxy Tables Carry a Soul (And Support the Earth). We believe furniture should be more than functional; it should be a statement, a story, a commitment. Dive into the heart of The Resin Society and see how each handcrafted table gives back. #EthicalCraftsmanship #FurnitureWithAStory #MadeInUSA #ResinArtisans #SustainableLuxury
• •Inspired by the fleeting beauty of the [Bird's Name], our new [Collection Name] captures its vibrant hues and delicate strength. Handcrafted by U.S. artisans with locally sourced wood and non-toxic resin. Bring a piece of living art into your home and help us protect its muse—1% of profits supports [Specific Bird Conservation NPO]. #ArtisanFurniture #EpoxyTable #UniqueDecor #WildlifeInspired #TheResinSociety
• •Source with Soul. For Your Next Project. Tired of the same mass-produced pieces? The Resin Society offers exclusive, handcrafted epoxy resin tables that tell a unique story of nature and craftsmanship. Made in the U.S. with transparent lead times and a commitment to quality that impresses. Let's collaborate on something extraordinary. P.S. Each piece gives back to environmental causes. #InteriorDesign #BespokeFurniture #LuxuryDesign #SustainableSourcing #ResinSocietyPartners
• •Chaos to Calm. ✨ Watch the magic unfold as raw wood and wild resin become a statement piece. This isn't just furniture; it's passion, artistry, and a promise to our planet. What story will your table tell? #ResinPour #Woodworking #ArtisanMade #SatisfyingProcess #TheResinSociety #EcoChic