Brand Tone

informative, enthusiastic, expert, and community-focused

Brand Values

• •Effectiveness and Quality
• •Innovation
• •Customer Experience and Community
• •Education
• •Passion for Sneakers
• •Making People Feel Good
• •Giving Back

Best Practices

• •Stay Authentic and Passionate: Let the genuine love for sneakers shine through in all communications, mirroring the founder's original inspiration.
• •Educate and Empower: Consistently provide valuable tips, tutorials, and "how-to" content that helps customers achieve the best results, reinforcing expertise.
• •Foster Community Engagement: Actively interact with followers on social media, respond to comments and questions, and encourage user-generated content to build a loyal community.
• •Highlight Quality and Effectiveness: Emphasize the premium nature of the products and their proven results, using customer testimonials and before-and-after visuals where appropriate.
• •Maintain an Enthusiastic and Encouraging Voice: Use positive language that inspires confidence in customers' ability to care for their sneakers and enjoy that "new shoe feeling."

Social Perception

reliable and high-quality brand

Copy Examples

• •Keep your kicks looking box-fresh. Our all-natural solution lifts dirt and grime, so you can step out in confidence. #Reshoevn8rClean
• •From daily beaters to prized grails, every sneaker deserves the best. Trust Reshoevn8r's expert care to restore that new shoe feeling. Learn how on our YouTube channel!
• •Join the Reshoevn8r family! We're more than just cleaning products; we're a community of sneaker lovers dedicated to preserving the culture, one clean pair at a time.
• •Spills happen. Stains don't have to. Our Water + Stain Repellent creates an invisible shield, protecting your favorite sneakers from the unexpected. Rock them fearlessly.
• •Unlock the secret to long-lasting sneakers. Our patented Laundry System and expert-designed brushes provide a deep clean that's tough on dirt but gentle on your shoes. Elevate your shoe care game.