Brand Tone

Friendly and Relatable, Informative and Helpful, Positive and Upbeat, Humorous (on TikTok)

Brand Values

• •Well-being and Comfort
• •Natural Approach
• •Enjoyment and Social Connection
• •Effectiveness and Relief
• •Transparency

Best Practices

• •Tailor the language and references to resonate with the target demographic (e.g., more playful on TikTok, slightly more informative on Facebook or the website).
• •Focus on solutions and benefits: Clearly communicate how Resalim Plus helps solve a problem (e.g., hangover, indigestion, fatigue) and the positive outcomes of using it.
• •Maintain a positive and encouraging voice: Frame messages around enjoyment, well-being, and being able to participate in social activities without negative consequences.
• •Incorporate relatable scenarios: Use everyday situations and common experiences (like weddings, parties, holiday meals) to make the product feel relevant.
• •Be authentic and transparent: Continue to be open about the ingredients and how the product works, building trust with consumers. Highlight the natural aspects where appropriate.

Social Perception

Positive customer experiences, Seen as a Hangover Helper/Preventative, Appreciation for Natural Ingredients, Word-of-Mouth Recommendation, Growing Online Presence

Copy Examples

• •Weekend plans? Say YES to fun and NO to regrets. Take Resalim Plus before you indulge and wake up feeling fresher. #DiQueSí
• •Big family dinner tonight? Don't let the thought of a heavy stomach hold you back. Resalim Plus, with natural plant extracts and B vitamins, helps your body metabolize and recover. Enjoy every moment!
• •That 'never drinking again' feeling? We've all been there. Next time, be prepared with Resalim Plus. Two capsules before the party can make all the difference. Your future self will thank you.
• •Fuel your celebrations, not your fatigue. Resalim Plus helps reduce tiredness and supports your energy levels after a big night out. Keep the good times rolling!
• •Unlock the secret to guilt-free indulgence. Resalim Plus, with artichoke for liver support and pineapple for digestion, is your natural ally for those moments you want to enjoy to the fullest.