Brand Tone

Approachable and Friendly, Confident and Empowering, Informative and Transparent, Modern and Trendy, Appreciative

Brand Values

• •Quality Craftsmanship
• •Affordability & Accessibility
• •Ethical Sourcing
• •Inclusivity and Community
• •Empowerment and Confidence
• •Legacy and Family
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, confident, informative, modern), including "do's and don'ts" for language and style. Share this with anyone creating content.
• •Prioritize "Accessible Luxury": Consistently balance the messaging of high quality, ethical sourcing, and expert craftsmanship with the core value of affordability and accessibility. Avoid jargon that might alienate customers.
• •Speak to Empowerment: Frame product benefits around how they make the customer *feel* – confident, beautiful, stylish, empowered. Use active and positive language.
• •Be Transparent and Educational: Continue sharing information about materials, sourcing, and craftsmanship. This builds trust and reinforces the quality message. Use clear, easy-to-understand terms.
• •Maintain Relatability, Especially on Social Media: Adapt the core tone to suit the platform, but always keep it approachable and engaging. Encourage interaction and showcase real customers when possible, aligning with the "Real People. Real Reviews" ethos.

Social Perception

Positive Customer Experiences, Trusted for Sensitive Skin, Seen as Giftable, Engaging and Relatable (on TikTok), Associated with Attainable Luxury

Copy Examples

• •Headline: "Shine Brighter, Effortlessly. Discover Your Everyday Luxury." Body: "At Remi City, we believe beautiful jewelry shouldn't be saved for special occasions. Our ethically sourced, expertly crafted pieces are designed to make you feel confident and radiant, every single day. Quality you can feel, prices you'll love."
• •Social Media Post: "Meet your new favorite hoops! ✨ Handset stones, 925 sterling silver, and a touch of everyday glam. Because you deserve jewelry that’s as resilient and stunning as you are. #RemiCitySparkle #AffordableLuxury #EthicallyMade"
• •Product Description Snippet (for a necklace): "More than just a necklace, it’s a whisper of confidence. Crafted with care from [Material e.g., 14k gold-plated sterling silver] and designed to be your go-to for effortless style. From coffee runs to city nights, let your Remi City piece tell your story."
• •Email Subject Line: "Unlock Your Inner Sparkle (Without Breaking the Bank!)" Email Body Preview: "Hey [Customer Name], ready to refresh your look? Explore our latest arrivals – timeless designs, incredible quality, and the Remi City promise of accessible luxury. Feel beautiful, feel empowered."
• •Brand Story Snippet: "From our family to yours, with love. Remi City was born from a dream shared by three sisters: to create stunning, high-quality jewelry that everyone can cherish. Ethically sourced, beautifully designed, and made to be loved for years to come."