Brand Tone

Aspirational yet Accessible, Thoughtful & Curated, Warm & Inviting, Appreciative of Craftsmanship, Positive & Uplifting

Brand Values

• •Quality & Craftsmanship
• •Unique Design
• •Joy & Well-being
• •Thoughtful Consumption
• •Customer Connection

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., warm, aspirational, witty, minimalist) with examples of "do's and don'ts." Share this with anyone creating content.
• •Focus on "Why," Not Just "What": Don't just describe the product; explain the feeling it evokes, the problem it solves (the "remedy"), or the story behind its creation. Connect with the customer's aspirations and values.
• •Use "You" and "Your" to Speak Directly to the Customer: Make the copy feel personal and engaging, as if you're having a conversation with them about how your products can enhance *their* life.
• •Emphasize Benefits and Solutions: Highlight how the products improve the customer's space, well-being, or daily routines. The name "Remedy" lends itself perfectly to this approach.
• •Maintain Visual and Textual Harmony: Ensure that the language used in your copy complements the visual aesthetic of your brand. If your visuals are warm and inviting, your copy should reflect that same feeling. Consistency across all touchpoints builds trust and recognition.

Social Perception

A Go-To for Unique Finds, Trusted for Quality & Style, Inspirational, Friendly & Approachable, Supportive of Designers/Artisans (potentially)

Copy Examples

• •Start your mornings with a touch of artistry. Our hand-thrown ceramic mug, with its perfectly imperfect glaze, feels like a warm hug in your hands. Each one unique, just like your daily ritual. Find your remedy for ordinary.
• •Chasing away the chill with layers of comfort. ✨ Our new merino wool throw isn't just a blanket; it's an invitation to slow down, curl up, and find your cozy remedy. Discover textures that tell a story.
• •New Arrivals: Thoughtful designs to refresh your space and spirit.
• •Tired of the same old decor? Remedy Design Shop offers a curated collection of unique home goods and gifts designed to bring joy and style to your everyday. Discover items with soul. Shop now.
• •Find Your Remedy: Beautifully designed goods for a life well-lived.