Brand Tone

Caring & Empathetic, Trustworthy & Transparent, Natural & Pure, Supportive & Patient, Direct & Informative

Brand Values

• •Natural Healing
• •Quality & Integrity
• •Customer Well-being
• •Honesty & Transparency
• •Efficacy

Best Practices

• •Anchor in the Origin Story: Regularly allude to the founding inspiration (grandmother's story) to reinforce care and a problem-solving ethos.
• •Use words like "gentle," "pure," "nature's goodness," "wholesome" can be effective.
• •Use phrases that show you comprehend their search for relief and offer gentle encouragement.
• •Avoid hype and stick to credible claims.
• •Show Confidence Through Guarantees: Actively mention the satisfaction guarantee as a testament to the belief in the products' efficacy and the brand's commitment to customer satisfaction.

Social Perception

Effective for Pain Relief, Natural & Safe Alternative, Good Value, Trustworthy Seller

Copy Examples

• •Our Comfrey Ointment is crafted with care, inspired by a grandmother's relief.
• •Just like we'd make for our own family.
• •What you see is what you get – naturally.
• •And remember, your satisfaction is our priority with our 90-day money-back guarantee.
• •No harmful chemicals, just pure, effective care.