Brand Tone

Trustworthy and Reliable, Customer-Focused and Helpful, Professional yet Approachable, Value-Oriented, Eco-Conscious

Brand Values

• •Excellence
• •Integrity and Ethical Conduct
• •Trust
• •Customer Experience
• •Quality
• •Sustainability
• •Continuous Improvement
• •Collaboration and Teamwork
• •Diversity and Inclusivity

Best Practices

• •Prioritize Trust and Transparency: Always be upfront about the refurbished nature of products, the grading process, and what customers can expect. Reinforce guarantees like the 2-year warranty to build confidence.
• •Emphasize Quality and Expertise: Use language that reflects the skill and care involved in the refurbishment process. Highlight the skilled technicians and rigorous testing to assure customers of product reliability.
• •Maintain a Helpful and Supportive Voice: Frame communications around customer needs and how Re-Macs can assist them. Offer clear guidance and make it easy for customers to get help, reinforcing the we are here to help you sentiment.
• •Integrate Sustainability Messaging Naturally: Weave in the eco-friendly benefits of choosing refurbished products and initiatives like tree planting. This should feel like a core part of the brand's identity, not an afterthought.
• •Ensure Clarity and Simplicity: Avoid overly technical jargon where possible, or explain it clearly. The goal is to make the purchasing process straightforward and stress-free for all types of Mac users, from novices to experienced ones.

Social Perception

Trusted Specialist, Provider of Quality and Value, Eco-Friendly Choice, Customer-Centric Support, Limited Wider Public Visibility

Copy Examples

• •Headline: Experience Apple Excellence, Sustainably. Body: Get the Mac you love, expertly refurbished for peak performance and backed by a 2-year warranty. At Re-Macs, we combine quality you can trust with a commitment to a greener planet. Shop smart, save big, and support sustainability.
• •Social Media Post (General): Why choose Re-Macs? 🤔 It’s simple: Over a decade of expertise, rigorously tested Apple devices, a 2-year peace-of-mind warranty, and a passion for helping you find the perfect Mac. Plus, every purchase plants a tree! 🌳 Upgrade your tech, responsibly.
• •Product Description Snippet: Trust in Our Process. Each Re-Macs device undergoes detailed inspections and thorough testing by our skilled technicians. We rejuvenate used Macs to new life, ensuring you receive a high-quality, reliable Apple product with a fresh installation, ready for you.
• •About Us Excerpt: From a local repair shop to a leading online Apple refurbishment specialist, our journey is built on trust, quality, and you – our customer. We're here to make buying a refurbished Mac a seamless, confident experience with expert support every step of the way.
• •Email Subject Line: Your Perfect Mac is Waiting (and So Is a 2-Year Warranty!) Email Body Snippet: Looking for Apple performance without the brand-new price tag? Discover our range of expertly refurbished Macs, each meticulously tested and backed by our industry-leading 2-year warranty. Find your ideal setup and buy with complete confidence today.