Brand Tone

Enthusiastic, Passionate, Community-Focused, Informative, Service-Oriented, Visually Driven, Trendy, Approachable, Casual, Slightly Inconsistent Professionalism

Brand Values

• •Passion for ACG Culture
• •Quality & Collectibility
• •Customer Satisfaction & Service
• •Accessibility to Global Fans
• •Creativity & Innovation

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing the brand's tone (e.g., enthusiastic, knowledgeable, witty, respectful), an approved vocabulary (including fan-specific terms), and a "do-not-use" list. This ensures everyone creating content is aligned.
• •Know Your Audience on Each Platform: While maintaining a core brand voice, adapt the specific dialect and content style to suit the platform. TikTok's tone can be more playful and meme-heavy than a detailed product description on the website, but both should reflect the underlying passion for ACG.
• •Train Your Team: Ensure anyone writing copy, from social media managers to customer service agents responding to inquiries, understands and can apply the brand voice consistently. This is crucial for addressing the mixed perceptions about customer service.
• •Be Authentic and Transparent: The ACG community values authenticity. Acknowledge feedback (both positive and negative where appropriate and constructive) and communicate openly, especially regarding pre-order fulfillment or product variations. This can help build trust.
• •Review and Iterate: Regularly review your content across all channels. Is the tone consistent? Is it resonating with the audience? Use analytics and feedback to refine the voice and messaging strategy over time. For Relxelf, addressing the discrepancies in customer service perception through consistent, empathetic communication in that brand voice is key.

Social Perception

Positive among Satisfied Customers, Caution among Potential Customers, Niche Specialist, Engaged with Youth Culture, Concerns about Consistency

Copy Examples

• •🔥 JUST DROPPED! 🔥 The [Character Name] Epic Battle Version statue is HERE for pre-order! Sculpted with insane detail and dynamic posing, this is the centerpiece your collection has been screaming for. Limited slots – secure yours and bring the legend home! Link in bio. #AnimeFigure #NewCollection #ACGCollector #[RelevantAnimeSeries]
• •Debate time, fam! Who's the G.O.A.T: [Character A] or [Character B]? 🤔 Vote now & drop your reasons in the comments on our latest post! We're picking one lucky commenter for a special discount! #AnimeCommunity #FanFavorite #RelxelfDebates
• •POV: Your paycheck just hit and you remember that grail figure you've been eyeing on Relxelf.com 😉 Treat yo' self! ✨ #AnimeMerch #FigureCollector #OtakuLife #WorthIt #[TrendingSound]
• •At Relxelf, we're collectors too. That's why we partner with incredible studios to bring you ACG art that truly captures the essence of your favorite characters. This [Product Name] resin statue? Pure perfection. Check out the craftsmanship. 👉 [Link to Product] #ResinStatue #ACGArt #QualityCollectibles #Relxelf
• •LEVEL UP YOUR COLLECTION! 🚀 Our Summer Sale is ON! Get up to 30% off selected anime figures, cosplay gear, and more. Don't miss out – your next treasure awaits! Shop Now! #AnimeSale #ACGDeals #LimitedTimeOffer