Brand Tone

Nostalgic, Sentimental, Modern, Innovative, User-Friendly, Accessible, Heartfelt, and Connecting.

Brand Values

• •Preservation of Memories
• •Ease of Sharing
• •Bridging Physical and Digital
• •Innovation in Keepsakes

Best Practices

• •Emphasize Ease and Accessibility: Consistently mention the "no app needed" or "simple tap" aspects to reassure less tech-savvy users and highlight convenience.
• •Blend the Tangible and Digital: Use words that evoke both physical presence (keepsake, treasure, touch) and digital accessibility (album, shared, view, tap).
• •Highlight the emotional connection: Use evocative language related to memories, nostalgia, and connection.
• •Focus on the sharing aspect: Emphasize how the product facilitates sharing memories with loved ones.
• •Use clear and concise language: Avoid jargon or overly technical terms to ensure broad appeal.

Social Perception

The concept of reliving moments is universally positive and emotionally resonant. Products that help preserve and share memories, especially for significant life events, are generally well-received. Customers appreciate the ease of use and the blend of a tangible object with a digital experience.

Copy Examples

• •Relive your most cherished moments with a simple tap. No app needed!
• •Turn your favorite photos into living memories. Keepsakes that connect you to the past.
• •Share the joy. Our personalized items make it easy for everyone to relive the magic.
• •The perfect blend of tangible treasure and digital delight. Preserve your memories in a unique way.
• •Capture the moment. Keep the memory. Relive it forever.