Brand Tone

Inspirational, Aspirational, Community-Focused, Inclusive, Passionate, Bold, and Expansive

Brand Values

• •Creativity and Expression
• •Global-Mindedness
• •Community and Collaboration
• •Individuality and Non-Conformity
• •Knowledge Sharing and Growth
• •Ambition and Challenging Norms

Best Practices

• •Embrace Inspirational Language: Use words and phrases that motivate, uplift, and encourage ambition and creativity (e.g., ignite, inspire, redefine, elevate).
• •Use inclusive language.
• •Tell the story, evoke the passion, and highlight the heritage or creative inspiration.
• •Maintain a Visionary and Expansive Outlook: Frame communications with the 'thinking big' philosophy, positioning the brand as forward-looking and boundary-pushing.
• •Encourage User-Generated Content: Continue to promote the #RELICFC hashtag and highlight community contributions to foster a sense of belonging and shared creativity.

Social Perception

Relic F.C. aims to be perceived as an inspiring and inclusive international movement that celebrates football creativity, encourages individual expression, and fosters a strong sense of community. They want to be known for their global-mindedness and ambition, appealing to those who appreciate football history and culture while looking towards the future.

Copy Examples

• •Share your #RelicFC moments and inspire the world.
• •Fuel your ambition.
• •Grow with us.
• •Tag #RelicFC and let your creativity flow.
• •Relic F.C.: Redefining the limits of what we believe is possible in football and creativity.