Brand Tone

Reassuring, Trustworthy, Simple, and Direct

Brand Values

• •Comfort and Relaxation
• •Well-being and Self-Care
• •Quality and Practicality
• •Accessibility
• •Customer-Centricity

Best Practices

• •Maintain a consistent focus on comfort, relaxation, and well-being in all copy.
• •Use simple and direct language to clearly communicate product benefits.
• •Emphasize the practicality and quality of materials used in the products.
• •Incorporate customer-centric language, highlighting how products address their needs.
• •Encourage self-care and the importance of taking moments for peace and relaxation.

Social Perception

The brand aims to build a positive association with comfort, warmth, and relaxation, positioning its products as functional and helpful solutions for everyday needs and desirable gifts. While building broader brand recognition, focus on establishing trust and reliability.

Copy Examples

• •Add a moment of calm to your routine.
• •Because everyone deserves a moment of peace in their day.
• •Soothe tired feet.
• •Stay supported and at ease.
• •Experience a soft, comfortable, and cozy peaceful session.