Brand Tone

Confident & Reassuring, Value-Driven & Smart, Enthusiastic & Solution-Oriented, Direct & Informative

Brand Values

• •Durability/Resilience
• •Performance & Quality
• •Affordability & Value
• •Innovation
• •Customer-Centricity
• •Accessibility

Best Practices

• •Lead with Durability: The "unbreakable" aspect is your strongest differentiator. Make it a prominent feature in headlines and opening lines. Use words like "fearless," "resilient," "tough," "indestructible."
• •Emphasize Value, Not Just Price: While affordability is key, frame it as "smart value" – high-end features and durability without the inflated cost. Highlight what the customer *gains* (longevity, performance) for their money.
• •Speak to the Active User: Use action-oriented language. Talk about adventures, sports, and overcoming challenges. Showcase how REKS enhances these experiences.
• •Be Confidently Informative: Clearly explain the benefits of different lens technologies (e.g., polarization, Trivex, Kontrast) but keep it concise and benefit-driven rather than overly technical.
• •Incorporate Social Proof (Subtly): Weave in the sentiment of positive customer experiences – satisfaction with durability, clarity, and value – without directly quoting full reviews in every ad. Phrases like "Join thousands who've made the smart switch..." or "Trusted on the green by golfers who demand the best..." can convey this.

Social Perception

Positive: Customers generally perceive REKS as a brand that delivers on its promises, especially regarding frame durability and lens quality at a fair price. Many express satisfaction with their purchases and often become repeat customers. Credible for Active Use: Particularly popular among golfers and those with active lifestyles who need robust and reliable eyewear. Smart Alternative: Seen as a savvy choice compared to overpriced designer brands, offering comparable or even superior durability and good optical performance. Minor Concerns: While largely positive, a small segment of users has reported issues with lenses popping out or frame breakage, though these seem to be exceptions rather than the rule. The company's warranty and customer service are often praised in resolving such issues.

Copy Examples

• •Headline: Stop Overpaying. Start Living. Body: REKS unbreakable sunglasses: Premium clarity, fearless durability. Adventure-ready, wallet-friendly. Why pay more for frames that break when you can own the ones that don’t? #BeUnbreakable #REKSEYEWEAR
• •Headline: Your Game, Uninterrupted. Body: Focus on your swing, not your sunglasses. REKS golf-specific lenses with Trivex Color-Boosting technology enhance every detail on the course. And with our unbreakable frames, a rogue cart path is just a bump in the road. Play fearlessly. #REKSGolf #PerformanceVision
• •Headline: Life-Proof Lenses. Adventure-Proof Frames. Body: From mountain trails to city streets, REKS eyewear is built to keep up. Shatter-resistant lenses, 100% UV protection, and frames so tough, you’ll forget what “fragile” means. Experience the REKS difference. #Unbreakable #OutdoorReady
• •Headline: Prescription Power Meets Unbreakable Might. Body: Crystal clear vision in frames that can take a hit (or a sit). REKS offers high-definition prescription lenses in our legendary unbreakable frames. Finally, prescription eyewear that’s as resilient as you are. Order yours today! #REKSPrescription #DurableVision
• •Headline: The Last Pair of Sunglasses You’ll *Need* to Buy. (But you’ll want more). Body: Tired of sunglasses that crack, snap, or cost a fortune? REKS combines superior optics with virtually indestructible frames at a price that makes sense. Discover unbreakable style and performance. #SmartEyewear #REKSTough