Brand Tone

Enthusiastic & Passionate, Approachable & Friendly, Creative & Inspire, Modern & Tech-Savvy, Appreciative & Customer-Centric

Brand Values

• •Personalization & Self-Expression
• •Quality Craftsmanship
• •Accessibility
• •Nostalgia & Tangibility
• •Customer Joy
• •Innovation

Best Practices

• •Speak the Language of Music Lovers: Use terms and references that resonate with those who appreciate music and the vinyl experience (e.g., "grooves," "spin," "wax," "A-side/B-side vibes") but keep it accessible.
• •Emphasize the "Why": Connect with the emotional reason behind creating a custom vinyl – the celebration, the memory, the artistic expression. Your copy should evoke feeling, not just describe a service.
• •Keep it Positive and Upbeat: Reflect the joy of music and the excitement of creating something unique. Even when addressing potential issues, maintain a helpful and optimistic tone.
• •Be Visually Descriptive (even in text): Since vinyl is a tactile and visual medium, use words that help the audience imagine holding and admiring their custom record (e.g., "glossy finish," "vibrant artwork," "the weight of the record").
• •Encourage Interaction and Sharing: Actively ask questions, invite users to share their ideas or creations, and foster a sense of community around personalized music experiences. Use calls-to-action that inspire creativity.

Social Perception

Novelty & Uniqueness, Quality Product, Sentimental Value, Emerging & Niche, Responsive & Engaged

Copy Examples

• •Instagram Post (Showcasing a customer's record): Sound on for this absolute gem! 🎶 We had the honor of pressing @[customer_handle]'s latest tracks onto this stunning custom vinyl. The artwork, the sound, the vibes – pure magic! ✨ What sounds would you put on your own record? Dream it, create it, spin it. #RekordIt #CustomVinyl #YourMusicOnWax #VinylLove #PersonalizedPlaylist
• •Website Homepage Headline: Your Sound, Immortalized. Create Your Own High-Quality Custom Vinyl Record Today. Fast, Easy, Unforgettable.
• •Email Subject Line (for a promotion): Turn Your Favorite Playlist into a Timeless Vinyl Treasure! ✨ Special Offer Inside...
• •Tweet/X Post: Just got an amazing idea for a custom vinyl? 💡 A spoken love letter? Your band's first demo? Your podcast's best episode? Don't just dream it, #RekordIt! We make vinyl personal. Link in bio to start creating! #CustomRecords #UniqueGifts #MusicMonday
• •TikTok Video Caption (showing the cutting process): From digital vibes to tangible grooves! 🎧➡️📀 Ever wonder how your unique sound gets pressed onto a custom vinyl? Here’s a peek! What track would YOU get made? #RekordIt #VinylCutting #CustomMade #MusicLovers #SatisfyingSounds #PersonalizedGift