Brand Tone

Fun, bold, confident, and playful

Brand Values

• •Female Empowerment and Body Positivity
• •Quality and Craftsmanship
• •Individuality and Self-Expression
• •Fun and Adventure
• •Originality
• •Sustainability

Best Practices

• •Embrace Playfulness: Use witty, cheeky, and lighthearted language. Don't be afraid to inject humor and personality.
• •Empower and Uplift: Craft messages that inspire confidence and celebrate individuality and all body types.
• •Be Bold and Direct: Use confident and straightforward language that reflects the daring nature of the designs.
• •Highlight Quality & Origin (Subtly): Weave in the Italian craftsmanship and quality materials without sounding overly formal; it's a "fun luxury."
• •Stay "Wild and Cool": Ensure the copy reflects a youthful, adventurous, and slightly rebellious spirit, aligning with the brand's aesthetic.

Social Perception

Customers and fashion influencers widely appreciate Reina Olga for its stylish, high-quality, and unique swimwear that promotes body positivity. The brand has gained significant visibility through social media and has been spotted on numerous celebrities. Many customers find the swimwear comfortable and flattering. The brand is seen as a luxury swimwear brand that is also fun and youthful.

Copy Examples

• •Sun's out, buns out. Our [Bikini Name] isn't afraid to show a little (or a lot). #ReinaOlga
• •Warning: Wearing Reina Olga may cause excessive compliments and uncontrollable confidence. You've been warned. 😉
• •Life's too short for boring bikinis. Unleash your inner beach goddess with styles that are as bold as you are.
• •Handmade in Italy, designed to make waves. Dive into luxury that feels as good as it looks.
• •Forget the rules. If you love it, wear it. Our 'One Size Fits Most' is a dare to be you. #ROGirls