Brand Tone

Authoritative & Expert, Supportive & Enabling, Performance-Oriented & Serious, Confident & Assuring

Brand Values

• •Quality & Durability
• •Innovation & Science
• •Performance Enablement
• •Athlete-Centricity
• •Heritage & Trust
• •Health & Well-being

Best Practices

• •Prioritize 'Enablement' and 'Support': Frame product benefits around how they help the user achieve their goals, overcome limitations, and pursue an active life confidently.
• •Lead with Expertise and Science (Subtly): Reference the medical-grade quality, anatomical design, and research-backed benefits without overwhelming the audience with jargon. Mentioning 'patented design' or 'developed with athletes' reinforces this.
• •Balance Heritage with Modernity: Leverage the brand's long history to build trust, while also highlighting innovation and relevance for today's athletes and fitness enthusiasts.
• •Use Authoritative & Confident Language: Instill trust in the quality and effectiveness of Rehband products through confident and assured messaging.
• •Highlight Athlete-Centricity: Showcase collaborations with athletes and emphasize how products are designed with their needs in mind.

Social Perception

High-Quality & Premium, Trusted by Serious Athletes, Effective for Support & Injury Prevention, Specialist in Knee Sleeves, Reliable & Established, European Quality

Copy Examples

• •Experience the Rehband standard and feel the impact on your training and results.
• •Join the Rehband community.
• •Since 1955, Rehband has been the silent partner in countless athletic achievements.
• •Don't chance your knees to anything else.
• •Rehband: Engineered for Performance, Designed for Support.