Brand Tone

Trendy, contemporary, bold, and stylish. It should reflect the aesthetic of modern Korean fashion brands.

Brand Values

• •Trendsetting
• •Boldness
• •Quality
• •Contemporary Design
• •Individuality

Best Practices

• •Use trendy and contemporary language to describe the clothing.
• •Highlight the unique and bold prints that characterize the brand.
• •Focus on the modern, urban lifestyle that the brand caters to.
• •Emphasize quality and design in all communications.
• •Maintain a consistent aesthetic across all platforms, reflecting the brand's style.

Social Perception

AFHR is perceived as a trendy, stylish womenswear brand providing unique designs and quality garments suitable for a modern, urban lifestyle.

Copy Examples

• •Step up your style game with our latest collection of bold prints and contemporary designs. #AFHR #NewCollection #KoreanFashion
• •Express yourself with our unique and stylish womenswear, perfect for the modern urban lifestyle. #AFHR #Womenswear #FashionForward
• •Experience the perfect blend of quality and design with AFHR. Our garments are crafted to make you stand out. #AFHR #QualityFashion #Design
• •Embrace the trends with AFHR. Shop our collection of must-have pieces that will elevate your wardrobe. #AFHR #TrendyFashion #MustHave
• •Make a statement with AFHR. Our bold prints and contemporary styles are designed for the confident woman. #AFHR #BoldPrints #ContemporaryStyle