Brand Tone

Professional and Knowledgeable, Passionate, Customer-centric and Approachable, Quality-focused and Appreciative, Trustworthy and Established

Brand Values

• •Product Quality: Sourcing and selling only the very best quality chess and backgammon sets.
• •Customer Experience: Pride in offering excellent, "old-fashioned" customer service, treating customers as they would expect to be treated.
• •Ethics: Treating staff, suppliers, and contractors well, ensuring high ethical standards, and fair sourcing without exploitation of craftspeople.
• •Honest Product Presentation: Making their website and product photos as clear, honest, and informative as possible.
• •Promoting Chess: Playing a part in furthering the game by supporting clubs, schools, and even providing sets to disadvantaged individuals.
• •Heritage and Craftsmanship: Valuing traditional craftsmanship and offering products that can last for generations.

Best Practices

• •Prioritize Quality & Craftsmanship in Language: Consistently use words that evoke artistry, durability, and meticulous attention to detail (e.g., "hand-crafted," "meticulously selected," "heirloom quality," "exquisite finish").
• •Emphasize Customer Support & Expertise: Always sound approachable, helpful, and knowledgeable. Highlight the availability and passion of the customer service team. Use phrases like "our experts are here to help," "we're passionate about finding your perfect set."
• •Maintain a Professional yet Passionate Voice: Combine formal, respectful language appropriate for high-quality products with genuine enthusiasm for the game of chess and its community. Avoid overly casual slang but don't be afraid to share excitement for chess.
• •Be Transparent and Honest: Reflect the brand value of honest product presentation in all copy. Clearly describe materials, origins (where appropriate and positive), and what the customer can expect.
• •Show, Don't Just Tell, the Heritage: Instead of just saying "we have a heritage," subtly weave in the company's established history (since 2008), its commitment to traditional craftsmanship, and the idea that these sets are built to last, connecting to a sense of legacy.

Social Perception

Highly Reputable, Provider of Premium Products, Excellent Customer Service, Knowledgeable Experts, Community-Oriented

Copy Examples

• •Headline: Invest in a Legacy: Discover Your Perfect Regency Chess Set. Body: "For generations, chess has been a game of intellect, strategy, and timeless appeal. At The Regency Chess Company, we honor that heritage by offering meticulously crafted chess sets, designed to be cherished for a lifetime. Explore our collection and find the exquisite quality that your passion deserves."
• •Social Media Post: "From the rich grain of hand-selected woods to the perfectly weighted feel of each piece, our artisans pour their expertise into every chess set. We believe in quality you can see and feel. Have questions about finding the right set? Our dedicated team is always here to help you make the perfect move. #RegencyChess #Craftsmanship #LuxuryChess"
• •Product Description Snippet (for a luxury set): "Experience the pinnacle of chess artistry. This [Wood Type] Staunton set, sourced from the world's finest craftsmen, is more than just a game; it's a statement piece. Each piece is hand-polished, promising not only a superior playing experience but also an heirloom for future generations. We ensure every detail is presented with clarity on our website, so you know the exceptional quality you're choosing."
• •About Us Snippet (revised for .nl site): "Welcome to Regency Chess Netherlands, your trusted source for the finest chess sets. As part of The Regency Chess Company, a family-founded business since 2008, we bring our passion for chess and commitment to 'old-fashioned' customer service directly to you. Our mission is simple: to provide exceptional quality and an unparalleled customer experience."
• •Email Subject Line: Expert Advice & Exquisite Sets: Your Journey with Regency Chess Starts Here. Body: "Dear [Customer Name], Whether you're a seasoned Grandmaster or new to the noble game, The Regency Chess Company offers a curated selection of the world's finest chess products. We pride ourselves on not just the quality of our sets, but the dedication of our service. Explore our latest arrivals or reach out to our knowledgeable team – we're here to help you discover the perfect chess experience."