Tono de Marca

empathetic, compassionate, and supportive

Valores de Marca

• •Empathy and Compassion
• •Personalization and Individuality
• •Quality and Durability
• •Customer Focus and Support
• •Honoring Memories

Mejores Prácticas

• •Lead with Empathy: Always approach communication with understanding and compassion, acknowledging the customer's grief and the importance of their pet. Language should be soft, caring, and supportive.
• •Focus on Personalization: Highlight the ability to customize products to reflect the unique personality and memory of each pet. Use phrases that emphasize 'your special companion,' 'unique tribute,' 'personal touch.'
• •Maintain a Respectful and Gentle Voice: Avoid overly casual or overly somber language. Strive for a tone that is respectful of the loss, yet hopeful in preserving memories.
• •Be Open and Transparent: Clearly explain the process, especially the free draft approval, to build trust and manage expectations. This shows a commitment to getting the memorial just right.
• •Share Stories (with permission): Gently sharing anonymized customer stories or positive testimonials (where appropriate and with consent) can reinforce the brand's supportive nature and the positive impact of the memorials.

Percepción Social

caring and reliable

Ejemplos de Copy

• •When words aren't enough to express the paw prints left on your heart, let a personalized memorial from Regenbogenspuren.com keep their memory glowing. We understand, and we're here to help you create a lasting tribute.
• •Cherish the love that never fades. At Regenbogenspuren.com, we craft beautiful, personalized keepsakes that honor the unique bond you shared with your furry friend. Share your favorite photo, and let us help you design a timeless memorial.
• •The Rainbow Bridge is a little less distant with a lovingly crafted memorial. Our high-quality, customizable lanterns and plaques are designed with empathy to bring comfort during this difficult time. See your free design proof before we create your special piece.
• •Because every purr, bark, and neigh deserves to be remembered. Regenbogenspuren.com offers a gentle way to memorialize your beloved companion with personalized photo lamps and memorial stones, created with care and understanding.
• •Losing a pet is losing a family member. We founded Regenbogenspuren.com from our own experience of loss, to help you create a beautiful, individual tribute that truly honors their spirit and the joy they brought into your life.