Brand Tone

Passionate & Enthusiastic, Community-Focused, Edgy & Stylish, Inspirational & Empowering, Approachable & Friendly

Brand Values

• •Passion for Anime
• •Community
• •Quality & Style
• •Self-Expression & Pride
• •Storytelling
• •Authenticity

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that lists your core brand voice attributes (e.g., Passionate, Edgy, Community-focused) and then define what that means in practice (e.g., "Passionate": Use evocative language, share enthusiasm genuinely; "Edgy": Use confident, bold statements, embrace a darker aesthetic in visuals).
• •Know Your Audience Deeply: Understand their language, their in-jokes, their specific anime passions, and what resonates with them. Tailor the tone to feel authentic to this community.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual branding (website design, product photography, social media aesthetic). A dark, edgy photo should be paired with copy that reflects a similar mood.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the core brand tone should be recognizable. While the specific message might adapt to the platform, the underlying personality should remain.
• •Empower Through Storytelling: Lean into the "storytelling" value. Use copy to not just describe products, but to evoke the feelings, themes, and characters of the anime that inspire them, connecting on an emotional level with the audience.

Social Perception

Positive Design Appeal, Niche and Engaged Audience, Emerging Brand, Desire for Quality

Copy Examples

• •Headline: Beyond the Screen. Into the Street. Body: Your passion isn't just a pastime. It's part of you. Re-forge brings iconic anime worlds into high-quality streetwear that speaks your language. Wear it proud. Call to Action: Discover the Collection.
• •Headline: Forged in Passion. Designed for the Discerning Fan. Body: We're not just printing logos. We're crafting experiences. Re-forge apparel is for those who appreciate the art, the story, and the subtle power of a design that truly gets it. This is anime streetwear, reforged. Call to Action: Shop New Arrivals.
• •Headline: Join the Forge. Wear Your Story. Body: Every piece tells a tale. Every design is a nod to the sagas that shaped us. Re-forge is more than apparel – it's a community. Find your fit, find your people. Call to Action: Follow Us & Share Your Style @reforge_au!
• •Headline: Elevate Your Aesthetic. Unleash Your Inner Fan. Body: Tired of the same old merch? Re-forge delivers anime-inspired streetwear with an edge. Premium materials, unique designs, and a vibe that's undeniably you. It's time to reforge your wardrobe. Call to Action: Explore Lookbook.
• •Headline: From Iconic Moments to Everyday Statements. Body: Carry the spirit of your favorite anime with you. Re-forge offers meticulously designed pieces that blend seamlessly into your streetwear style while making a bold statement about the worlds you love. Call to Action: Find Your Favorite Series.