Brand Tone

Inspirational, Faith-Filled, Artistic, Personal, Nostalgic

Brand Values

• •Beauty & Aesthetics
• •Inspiration & Encouragement
• •Creativity & Personal Expression
• •Meaning & Connection
• •Resilience & Renewal

Best Practices

• •Emphasize the blend of vintage aesthetics with faith-based or inspirational messages.
• •Maintain a personal and heartfelt tone, reflecting the founder's story and passion.
• •Use evocative language that conveys peace, joy, and meaning.
• •Highlight the artistic process and the unique combination of historical art, literature, and original poetry.
• •Incorporate words like 'reflourish,' 'rediscovered,' and 'reimagined' to reinforce the brand's core concept.

Social Perception

Perceived as a source of inspiration, beauty, and faith-based encouragement, offering unique and meaningful art that resonates on a personal and spiritual level. A brand that is authentic, heartfelt, and dedicated to bringing light and joy to people's lives and homes.

Copy Examples

• •"Rediscovered art, reimagined with faith. Bring peace and joy into your home with our vintage-inspired prints."
• •"Explore our collection of faith-filled art, where vintage botanicals meet scripture and literary inspiration."
• •"From our heart to your home: art that reflects faith, beauty, and inspiration, handcrafted with love by Angie Sloan."
• •"Find solace and inspiration in our handlettered and illustrated prints, blending timeless art with heartfelt messages."
• •"Reflourish your space with art that speaks to your soul. Discover beauty in the blend of vintage charm and modern faith."