Brand Tone

Trustworthy, knowledgeable, visually appealing, reassuring

Brand Values

• •Quality
• •Reliability
• •Transparency
• •Customer Satisfaction
• •Visual Excellence

Best Practices

• •Utilize high-quality imagery of corals in all marketing materials.
• •Maintain a consistent focus on the health and quality of coral specimens.
• •Highlight the 'Arrive Alive' guarantee to reinforce trust in shipping practices.
• •Showcase WYSIWYG (What You See Is What You Get) corals prominently.
• •Engage with hobbyists by providing valuable information and responding to inquiries.

Social Perception

Reliable source for healthy, high-quality WYSIWYG corals with excellent shipping practices.

Copy Examples

• •"Our WYSIWYG corals ensure you get exactly what you see, vibrant and healthy."
• •"We guarantee live arrival with our expert packing and reliable shipping."
• •"Explore our selection of premium corals, carefully curated for the discerning hobbyist."
• •"See the Reefley difference: healthy corals, stunning colors, guaranteed."
• •"Your reef starts here. Browse our collection and create the underwater paradise you've always dreamed of."