Brand Tone

Traditional & Heritage-Focused, Quality-Oriented & Craftsmanship-Driven, Trustworthy & Reliable, Direct & Informative, Resilient & Authentic

Brand Values

• •Quality
• •Heritage & Tradition
• •American Craftsmanship
• •Customer Service & Satisfaction
• •Resilience & Integrity
• •Value
• •Employee Focus

Best Practices

• •Emphasize Heritage and Longevity: Consistently mention the "Since 1950" legacy in communications to reinforce experience and trustworthiness.
• •Highlight Quality and Craftsmanship: Use descriptive language that speaks to the premium nature of the leather, the attention to detail, and the durability of the products (e.g., "buttery-soft," "expertly stitched," "built to last").
• •Showcase American Roots (where applicable): Clearly distinguish "Made in USA" products and lean into the narrative of American craftsmanship and resilience. If referencing the founders' story, do so with respect and focus on the positive aspects of building a dream.
• •Maintain a Confident and Direct Voice: Be straightforward in product descriptions, clear about features and benefits, and responsive and helpful in customer interactions. Avoid overly trendy or casual slang that might clash with the established, quality-focused image.
• •Use Storytelling to Connect: Weave in elements of the brand's history, the founders' journey, or the inspiration behind certain designs to create a deeper connection with customers who appreciate authenticity and heritage. Ensure visual content aligns with this classic, quality-driven tone.

Social Perception

Positive for Quality & Durability, Seen as an Established, Reputable Brand, Generally Good Customer Service, Association with Classic American Style, Appreciation for "Made in USA" Aspect

Copy Examples

• •Since 1950: Crafting America's Finest Leather. For over 70 years, Reed Leather has been synonymous with unparalleled craftsmanship and timeless style. Invest in a tradition of quality that's built to last. Explore our collection of genuine leather jackets, proudly made for generations.
• •More Than a Jacket. It's a Legacy. Each Reed Leather piece tells a story of heritage, resilience, and the enduring spirit of American craftsmanship. From classic bombers to rugged outerwear, experience the difference dedication makes. Own your piece of history.
• •The Feel of Real Quality. The Promise of Durability. Discover the buttery-soft touch of our premium leathers, expertly crafted to not only look exceptional but to stand the test of time. Reed Leather: Style, Comfort, and Confidence, stitched into every seam.
• •From Our Detroit Heritage to Your Wardrobe. Born from a dream in 1950, Reed Leather continues its commitment to excellence. We put our heart into every jacket, ensuring you receive a garment that's as authentic and hardworking as the American spirit.
• •Built for the Journey. Styled for Life. Whether you're on the open road or navigating city streets, Reed Leather offers the perfect blend of rugged protection and sophisticated style. Find your signature look with our diverse collection of men's and women's leatherwear.