Brand Tone

Sophisticated & Modern, Effortless & Comfortable, Quality-Conscious & Detail-Oriented, Trend-Aware

Brand Values

• •Individuality
• •Natural Elegance
• •Modernity & Timelessness
• •Quality & Craftsmanship
• •Comfort & Wearability
• •Agility & Responsiveness (for B2B partners)

Best Practices

• •Emphasize Sophistication with Accessibility: Use language that is refined but not alienating. Highlight the 'effortless' and 'comfortable' aspects alongside 'elegance' and 'quality.'
• •Focus on the 'Modern Woman': Tailor messaging to a contemporary, confident individual who appreciates style and individuality.
• •Highlight Details and Quality: Subtly weave in mentions of fine details, quality materials, and thoughtful design to reinforce the brand's commitment to craftsmanship.
• •Maintain a Contemporary Visual and Verbal Style: Ensure all communications, from website copy to social media, reflect a modern, urban aesthetic that is fresh and current.
• •Speak to Individuality and Natural Elegance: Encourage customers to express their personal style and feel naturally elegant in the clothing, reinforcing these core brand values.

Social Perception

Likely perceived as a provider of stylish, contemporary womenswear that balances modern trends with comfort and quality. Appeals to women aged 25-45 seeking sophisticated yet wearable fashion. Seen as a European brand (founded in Munich) with a focus on current urban styles.

Copy Examples

• •Headline: re.draft: Elevate Your Everyday. Discover Effortless Urban Elegance. Body: Step into a world where contemporary design meets timeless comfort. Our latest collection is crafted for the modern woman who values individuality and sophisticated style. Feel beautiful, feel you.
• •Social Media Post: It's all in the details ✨. At re.draft, we believe that true elegance lies in the anest touches and a commitment to quality. Experience fashion that moves with you. #redraftstyle #urbancontemporary #modernwoman #feelelegant
• •Product Description Snippet (for a dress): The [Product Name] Dress: Your new go-to for effortless chic. Designed in Munich with an eye for modern lines and subtle sophistication, this piece embodies natural elegance. Perfect for [occasion] or simply making any day feel special.
• •Email Subject Line: Be Uniquely You: Introducing the re.draft Spring Collection. Preview Text: Fresh designs, beautiful quality, and the effortless style you love.
• •Brand Story Snippet: Founded in Munich in 2015, re.draft was born from a desire to create fashion that empowers. We design for the woman who is trend-aware yet seeks timeless pieces, who values both beautiful quality and the freedom to express her unique self with natural elegance.