Tono de Marca

Empathetic & Compassionate, Respectful & Gentle, Artisanal & Appreciative, Reassuring & Trustworthy, Elegant & Refined

Valores de Marca

• •Remembrance & Connection: Helping customers keep memories of loved ones (people and pets) close.
• •Craftsmanship & Quality: Dedication to creating beautiful, durable, handcrafted pieces.
• •Personalization & Uniqueness: Offering bespoke items that are deeply personal to each client.
• •Empathy & Support: Understanding the emotional needs of customers during times of grief or celebration.
• •Trust & Integrity: Handling sensitive materials and customer stories with the utmost care and respect.

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (empathetic, respectful, artisanal, etc.) with examples of do's and don'ts. Share this with anyone creating content.
• •Always Prioritize Empathy: Especially given the nature of memorial jewellery, approach every piece of communication with understanding and sensitivity. Imagine you are speaking to a grieving friend.
• •Use "Story" Words: Incorporate language that evokes narrative, memory, connection, and emotion (e.g., "cherish," "remember," "legacy," "bond," "heartfelt," "unique story").
• •Maintain Visual-Textual Harmony: Ensure the tone of your copy aligns with the aesthetic of your visuals. If your images are soft and gentle, your text should reflect that, avoiding jarring or overly salesy language.
• •Read Aloud and Review: Before publishing, read your copy aloud. Does it sound like Grace & Ashes? Does it convey the intended feeling? Have a second person review it if possible, checking for consistency with the established tone and values.

Percepción Social

Trusted Creator of Sentimental Pieces, Source of Comfort, High-Quality & Beautiful Products, Caring & Understanding Service, Niche & Specialised

Ejemplos de Copy

• •Instagram Post (Image: Close-up of a memorial ring sparkling in soft light): "Carry their light with you, always. ✨ Our memorial rings are crafted with love and the deepest respect, designed to keep precious memories close to your heart. Each piece tells a unique story, a gentle reminder of a love that never fades. #GraceAndAshes #MemorialJewellery #KeepsakeRing #LoveAndRemembrance #HandcraftedWithCare"
• •Website Product Description (For a necklace holding a lock of hair): "Hold a tangible piece of your cherished connection. This bespoke necklace is delicately handcrafted to encase a precious lock of hair, transforming a treasured memory into an elegant keepsake you can wear close every day. Crafted with sterling silver and the utmost care, it’s a gentle embrace in jewellery form."
• •Email to a customer after an inquiry about a memorial piece: "Dear [Customer Name], Thank you for reaching out to us. We understand how deeply personal and important choosing a memorial piece is, and we're here to support you with compassion and care every step of the way. Please feel free to share any questions or stories you're comfortable with; it's our privilege to help create something truly meaningful for you. Warmly, The Grace & Ashes Team."
• •Facebook Ad (Targeting users interested in sympathy gifts or memorial products): "Keep their memory alive and beautifully preserved. Grace & Ashes crafts exquisite memorial jewellery, turning precious ashes or hair into timeless keepsakes. Each piece is made with love, honouring your unique bond. Discover a gentle way to remember. [Link to website]"
• •Instagram Story (Series of images showing the crafting process – hands carefully working, finishing touches): "Text on slides: 1. Every piece begins with a story... 2. Crafted by hand, with heart... 3. Infused with your precious memories... 4. To be treasured for a lifetime... 5. Grace & Ashes - Your story, beautifully told. [Link sticker to website]"