Brand Tone

Empathetic, Purpose-Driven, Authentic, Premium, Hopeful, Resilient, Informative, Appreciative, Professional, Trustworthy

Brand Values

• •Empowerment
• •Quality & Authenticity
• •Ethical Sourcing & Fair Trade
• •Social Impact & Sustainability
• •Cultural Heritage

Best Practices

• •Clearly communicate the social enterprise model and how profits are used to support the women cultivators.
• •Highlight the direct impact of purchases on the lives of Afghan women.
• •Use vivid language to describe the sensory experience of Afghan saffron (color, aroma, taste).
• •Emphasize the quality and authenticity of the saffron, differentiating it from lower-grade alternatives.
• •Share stories of the women involved in saffron cultivation to humanize the brand and build emotional connections.

Social Perception

Positive, Admirable, High-Quality Product, Ethical Choice, Supportive of Afghan People

Copy Examples

• •Your purchase directly supports the women who harvest this precious spice.
• •Discover the vibrant color, rich taste, and mood-boosting magic of authentic Afghan Saffron.
• •Profits reinvested to uplift our female farmers.
• •Experience premium quality, ethically sourced, and full of purpose.
• •Our premium Afghan Saffron is a testament to tradition and a tool for transformation.