Brand Tone

Eco-conscious & Responsible, Stylish & Modern, Practical & Functional, Enthusiastic & Positive, Approachable & Bold

Brand Values

• •Sustainability
• •Style & Design
• •Quality & Durability
• •Functionality & Practicality
• •Accessibility & Affordability
• •Social & Environmental Responsibility

Best Practices

• •Lead with Sustainability, Support with Style: Always weave in the eco-friendly aspect (recycled materials, durability, B Corp), but ensure the stylish, modern, and practical benefits are also prominent. This dual focus is key to the brand identity.
• •Use Positive, Empowering Language: Employ words that convey confidence, style, and a proactive approach to sustainability (e.g., "elevate," "ride with attitude," "make a statement," "join the revolution").
• •Maintain a Conversational and Approachable Voice: While professional, the tone should feel friendly and relatable to urban cyclists. Avoid overly technical jargon; focus on the benefits and the lifestyle. Phrases like "badass gear" show a touch of boldness.
• •Highlight Dutch Roots and Quality: Subtly referencing the Dutch design origin can reinforce perceptions of quality, practicality, and cycling expertise.
• •Be Transparent and Action-Oriented: Clearly state the use of recycled materials (e.g., "made from X recycled bottles") and mention initiatives like B Corp certification and donations to Love. Not Waste. Encourage action ("Get on board," "Join us").

Social Perception

Eco-Friendly Choice, Stylish and Practical for Urban Lifestyles, Good Quality and Durable, Trustworthy Dutch Brand, Positive Association with "Cycleen"

Copy Examples

• •Headline: Ride the Change. Our City Panniers: 100% Recycled Style. Body: Your commute just got an upgrade. Urban Proof bags aren't just built to last and look good – they're crafted from recycled PET bottles, turning waste into wonder. Pedal towards a greener planet, one stylish ride at a time. #UrbanProof #SustainableCycle #RecycledRevolution
• •Headline: Weatherproof Your Vibe. Style That Endures, Sustainably. Body: Rain or shine, our Urban Proof accessories have your back. Designed in the Netherlands, these durable, water-resistant bags and crates are made with recycled materials, because protecting your gear and the planet should always be in fashion. #DutchDesign #EcoChic #CycleProof
• •Headline: Don't Just Ride. Make a Statement. Body: Boring bike gear? Not on our watch. Urban Proof delivers bold designs and practical functionality, all while championing sustainability. Be seen, be smart, be part of the solution. Discover accessories as vibrant as your city. #RideWithAttitude #SustainableStyle #UrbanCycling
• •Headline: From Plastic Bottles to Your Bicycle. The Smart, Stylish Loop. Body: We believe in a better way to accessorize your ride. That's why our best-selling Urban Proof collection uses certified recycled materials, giving plastic a new purpose and you a chic, durable way to carry your essentials. Join the B Corp™ powered movement! #CircularEconomy #BikeFashion #RPET
• •Headline: Your Daily Grind, Elevated. Sustainably. Body: Urban Proof bicycle accessories: where Dutch practicality meets eco-conscious design. Stylish, durable, and made from recycled materials – because your journey matters, and so does our planet's. Find your perfect pannier or crate at recycleen.be. #EverydayCycling #SustainableLiving #MadeToLast