Brand Tone

Friendly, artisanal, and passionate; emphasizing the heritage and quality of the sauces. It’s conversational and aims to evoke a sense of tradition and culinary delight.

Brand Values

• •Tradition
• •Quality
• •Family
• •Authenticity
• •Passion

Best Practices

• •Maintain a conversational and friendly tone to resonate with the audience.
• •Use vivid and descriptive language to evoke the senses and highlight the taste of the sauces.
• •Incorporate storytelling to share the history and heritage of Harrison's Sauces.
• •Encourage user-generated content and interaction to build a community around the brand.
• •Highlight the natural and high-quality ingredients used in the sauces.

Social Perception

Harrison's Sauces aims to be perceived as a heritage brand that offers high-quality, artisanal sauces with a focus on tradition and family values. It seeks to create a community of food enthusiasts who appreciate authentic flavors and culinary craftsmanship.

Copy Examples

• •"From our family to your table, Harrison's Sauces brings a taste of tradition to every meal."
• •"Crafted with love and the finest ingredients, our sauces are the perfect complement to your culinary creations."
• •"Discover the rich flavors and heritage of Harrison's Sauces, a taste of history in every bite."
• •"Spice up your life with our exquisite range of sauces, each one a unique blend of tradition and innovation."
• •"Join the Harrison's Sauces family and share your delicious creations with us! #HarrisonsSauces #TasteOfTradition"