Brand Tone

Passionate & Enthusiastic, Professional & Quality-Focused, Community-Oriented & Engaging, Modern & Innovative, Slightly Edgy & Cool

Brand Values

• •Quality & Craftsmanship
• •Customization & Individuality
• •Performance & Competitive Edge
• •Passion for Gaming
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., passionate, professional, witty, informative), target audience, and provide examples of do's and don'ts. Share this with anyone creating content.
• •Understand Your Audience Deeply: Speak their language. Use terminology and references that resonate with gamers. Stay updated on gaming culture, trends, and slang (while ensuring it aligns with the professional aspect of the brand).
• •Prioritize Quality and Precision in Language: Just as the controllers are "Handmade in Germany" with a focus on quality, the copy should be well-written, grammatically correct, and clear. Avoid sloppy mistakes that can undermine the perception of quality.
• •Show, Don't Just Tell: Instead of saying "our controllers are good," highlight specific features and their benefits ("Experience hair-trigger response with our custom-tuned triggers for instant in-game reactions."). Use vivid language that evokes the feeling of using the product.
• •Be Consistent Across All Channels: Whether it's a website FAQ, a social media reply, or an email newsletter, the underlying tone should remain recognizable. Adapt the formality slightly for the channel (e.g., more casual on TikTok, slightly more formal on the website's technical pages), but the core values and personality should shine through. Regularly review content across platforms to ensure alignment.

Social Perception

Positive Perception: Likely perceived by many as a provider of high-quality, desirable custom gaming controllers. Customers who value aesthetics, personalization, and potentially a performance edge would view the brand favorably. The "Handmade in Germany" aspect likely adds to a perception of quality and reliability. Aspirational: For many gamers, a custom controller is an aspirational purchase, a step up from standard gear. Community-Focused: Those who follow their social media probably see them as engaged with the gaming community.

Copy Examples

• •Headline (Website/Ad): Unleash Your Game. Your Controller, Your Rules. Handcrafted in Germany.
• •Social Media Post (Instagram - with a new design): Engineered for victory, designed by YOU. 🔥 Check out this insane new custom build fresh from the Recontroller lab! What colors would you rock? #CustomController #GamingSetup #Handmade #PS5 #Xbox #Recontroller
• •Product Description Snippet (Focus on paddles): Gain the unfair advantage. Our ergonomic paddles are meticulously engineered for lightning-fast response times and ultimate comfort, giving you the edge when every millisecond counts. Level up your gameplay.
• •Email Subject Line (Promotion): Your Dream Controller Awaits! ✨ Exclusive Design Drop + Free Shipping!
• •Blog Post Intro (About controller care): Your Recontroller isn't just a tool, it's an extension of your gaming soul. We pour passion and precision into every build, and with a little TLC, your custom companion will stay battle-ready for years to come. Here's how...