Brand Tone

Authentic, Passionate, Knowledgeable, Approachable, Professional, Aspirational

Brand Values

• •Sustainability & Environmental Responsibility
• •Heritage & Preservation
• •Quality & Craftsmanship
• •Customer Focus & Expertise
• •Authenticity & Character

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (Authentic, Passionate, Knowledgeable, Approachable, Professional, Aspirational) with examples of "do's and don'ts" for anyone creating content.
• •Focus on Storytelling: Emphasize the history, uniqueness, and journey of the reclaimed materials. This naturally lends itself to an authentic and passionate tone.
• •Educate and Inform: Share expertise through blog posts, advice sections, and detailed product descriptions. This reinforces the knowledgeable and authoritative aspect of the brand.
• •Prioritize Customer Interaction: When responding to inquiries or comments, maintain a helpful, approachable, and professional demeanor. Use language that is supportive and solution-oriented.
• •Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual style. For instance, aspirational imagery on Instagram should be paired with appreciative and inspiring captions, while more technical product shots on the website can have more informative, yet still passionate, descriptions. Consistency across all platforms, tailored slightly to each audience, is key.

Social Perception

Positive, Expert Resource, Eco-conscious Choice, Associated with Quality & Character, Reliable for Projects

Copy Examples

• •Website Hero Section/About Us Snippet: More than just bricks, we reclaim stories. At The Reclaimed Brick Company, we're passionate about preserving history and promoting sustainable beauty. Discover character, quality, and a commitment to the environment in every brick we supply. Let us help you build something extraordinary.
• •Instagram Post Caption (with a beautiful image of a brick wall): Each of these reclaimed bricks tells a tale of time. Imagine the history they've witnessed! We love seeing them get a new lease on life, adding instant character and warmth to modern and traditional spaces alike. What story will your walls tell? #ReclaimedHeritage #SustainableStyle #BrickLove
• •Facebook Ad Targeting Home Renovators: Planning a renovation? Don't settle for ordinary. Our reclaimed bricks offer unmatched character and a truly sustainable choice for your feature wall, extension, or fireplace. With nationwide delivery and expert brick matching, creating your dream space is easier than you think. Explore our range today!
• •LinkedIn Post About a Commercial Project: Proud to have supplied our Grade A reclaimed London Yellow Stocks for the sensitive restoration of this landmark building. Our commitment to sourcing authentic, high-quality materials helps architects and developers achieve both their aesthetic vision and sustainability targets. #ReclaimedBricksUK #SustainableConstruction #HeritageProjects #CommercialProperty
• •Email Newsletter Snippet for Subscribers: Hello [Customer Name], Did you know our brick matching experts can help you find the perfect match for your existing structure or new vision? We don't just sell bricks; we provide solutions. Explore our latest arrivals or send us a photo – we're here to help you build with character and confidence.