Brand Tone

Rebellious, bold, health-conscious, and eco-conscious. Approachable and informative, youthful and energetic.

Brand Values

• •Health and Nutrition
• •Sustainability and Ethics
• •Transparency
• •Quality
• •Challenging the Status Quo ("Rebellion")
• •Innovation

Best Practices

• •Embrace the "Rebel" Spirit: Don't be afraid to be bold, witty, and challenge conventions in your language, reflecting the brand's core identity.
• •Highlight Health & Simplicity: Consistently emphasize the natural, simple ingredients and health benefits of the products, using clear and straightforward language.
• •Champion Sustainability: Weave in messages about ethical sourcing, environmental responsibility, and the brand's commitment to the planet.
• •Maintain Authenticity: Be transparent and honest in your communication. If you're taking a stand, ensure it aligns with the brand's actions and values.
• •Engage and Provoke (Thoughtfully): Use humor and thought-provoking statements to capture attention, but always ensure it aligns with the overall brand message and values.

Social Perception

Customers generally perceive Rebel Kitchen positively, frequently praising the taste and quality of their products, particularly the coconut water and plant-based mylks. The brand is recognized for its commitment to healthy, natural ingredients and being free from additives. Their ethical and sustainable practices resonate with consumers.

Copy Examples

• •Tired of the same old, planet-taxing routine? So are we. Rebel Kitchen: Real ingredients. Unreal taste. Join the plant-powered uprising.
• •Dairy? Please. Our Mylk is so good, it makes cows question their life choices. #RebelAgainstTheNorm
• •Fuel your body, respect the Earth. Rebel Kitchen crafts deliciousness from nature's finest – no funny business, just pure plant power.
• •Don't just follow the herd. Drink differently. Rebel Kitchen: Mind-blowingly good plant-based drinks for a healthier you and a happier planet.
• •Simple ingredients, bold flavor, zero compromises. That's the Rebel Kitchen promise. Taste the rebellion.