Brand Tone

aspirational, sophisticated, and culturally appreciative. It's also personal and passionate

Brand Values

• •Authenticity
• •Travel & Cultural Inspiration
• •Quality & Craftsmanship
• •Timeless Elegance
• •Community & Connection

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality traits (e.g., worldly, artistic, serene, confident), "do's and don'ts" for language, and preferred vocabulary. Share this with anyone creating content.
• •Embody the Founder's Passion: Continue to weave Riya's travel experiences and design philosophy into the narrative. This personal touch enhances authenticity and connection.
• •Focus on Sensory Language: Use vivid descriptions that appeal to sight, touch, and emotion, aligning with the tactile nature of clothing and the evocative power of travel. Describe the feel of fabrics, the inspiration behind colors, and the feeling of wearing the pieces.
• •Maintain Sophistication and Elegance: Avoid overly casual slang or overly aggressive sales language. The copy should reflect the premium nature of the products and the refined aesthetic of the brand.
• •Storytelling over Hard Selling: While the goal is to sell, frame product information within a narrative of travel, culture, and personal expression. Highlight how each piece allows the wearer to embody a sense of adventure and unique style.

Social Perception

high-quality, exclusive, and artful fashion label. Customers likely perceive it as a brand for those who value unique designs, comfort, and a connection to global cultures

Copy Examples

• •Headline: "Wear the World. Discover pieces inspired by far-off lands and crafted for your everyday journey."
• •Instagram Caption: "Each stitch tells a story of adventure. Our latest collection, born from Riya's travels, blends Parisian chic with the vibrant soul of Istanbul. Feel the journey. #RealNRare #TravelInspiredFashion #LuxuryComfort"
• •Product Description Snippet (for a knitwear item): "Woven with the spirit of wanderlust and the promise of unparalleled comfort. This [Product Name] isn't just a garment; it's an experience, wrapping you in the luxury of fine fabrics and the allure of global design. Authentic style, made to last."
• •Email Subject Line: "Unlock a World of Style: New Arrivals from Real N Rare Are Here!"
• •Facebook Ad Copy: "Tired of trends that fade? Embrace timeless elegance with Real N Rare by Riya. Our travel-inspired couture offers an effortless blend of comfort and worldly sophistication. Shop the collection and express your unique story."